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Associate Brand Manager, Confectionary

Mondelēz International
Toronto, CAN
Full Time
Mid
Hybrid
4 days ago
Brand ManagementMarketing StrategyConsumer InsightsData AnalysisProject ManagementCross functional Collaboration
Free

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Brand ManagementMarketing StrategyConsumer Insights
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Job Description

  • Collaborating with cross functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives.
  • You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities.

How you will contribute

  • You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans.
  • You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance.
  • Based on your strong understanding of consumer insights, brand strategy and positioning, you will help develop integrated marketing communications and 360 degree campaigns.

What you will bring

  • Delivering results
  • Marketing preferably in the fast moving consumer goods sector
  • Our brands and business with a clear understanding of our consumers
  • Delivering results autonomously and influencing stakeholders
  • Analytical skills and a creative mindset—a balance of commercial and strategic acumen
  • Presenting a story in an inspiring and convincing manner
  • Project management from design to completion with an action orientation

More About this role

  • We are seeking an Associate Brand Manager, Confectionary who will have the opportunity to collaborate with cross functional global and regional teams to implement brand strategies on iconic brands like Cadbury, Sour Patch Kids, and Maynards.
  • The Associate Brand Manager will also support profit and loss management and future business development plans, including new product development.
  • Ideal candidates will have strong collaboration, leadership, analytical skills and a drive for results.

How you will contribute (detailed)

  • Collaborate with cross functional teams including product & packaging development, finance, and sales to execute key brand strategies and drive brand growth and profitability.
  • Commercialize product renovation and innovation projects on time and on budget.
  • Analyze sales data and consumer insights, working closely with your Insights & Analytics partner to identify risks and opportunities on your business.
  • Support all marketing activities including digital media, creator content, eCommerce, packaging, branding, and more.
  • Develop and execute marketing and innovation strategies, implement brand plans in conjunction with your Brand Team.

What you will bring (detailed)

  • You’re a change maker: You know there is always a way to improve results and you are committed to helping other see those possibilities.
  • You act as an owner: You are a born leader, you proactively identify opportunities for growth and take accountability for actions.
  • You’re consumer centric: You demonstrate a clear passion for marketing, putting the consumer first, and have a creative mindset.
  • You’re a storyteller: You use analytical skills to drive actionable insights to inspire in a convincing manner.

Education and Experience

  • Bachelor’s Degree: Business, Marketing, or equivalent
  • 1 2 Years Experience in Marketing or Brand Management: CPG experience is an asset

Work schedule

  • Regular business hours M F (Hybrid)

Salary and Benefits

  • Expected base salary range: CAD 64,600 to CAD 80,750 depending on experience, skills, education, and budget.
  • Eligible for a highly competitive bonus program with a target of 6% with possibility for overachievement.
  • Benefits include health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, and enhanced vacation and holiday entitlements.

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