Assistant Marketing Manager - Automotive

Overview

*Marketing Operations & Campaigns*

• Assist in planning and executing 360 degrees marketing campaigns (digital, social media, OOH, radio, events and showroom activations)
• Prepare media & creative briefs aligned with business / campaign objectives
• Coordinate campaign timelines, budgets and deliverables
• Monitor & optimize campaign performance
• Ensure alignment with brand guidelines and automotive product positioning
• Work closely with the regional sales team to implement local marketing initiatives
• Support CRM campaigns (email, SMS, customer lifecycle journeys)
• Regular review the website to ensure all content, pricing and product are accurate and up to date
• Work with digital team to implement updates, correction and improvement

*Data Driven Performance Management*

• Track campaign KPIs (lead generation, conversions, web traffic, etc.)
• Optimize campaigns based on data insights to improve ROI & engagement
• Leverage analytic tools / dashboards to measure customer behaviour and campaign impact
• Coordinate with internal departments (sales, ordering, finance, aftersales and any other within scope) to align marketing plans & priorities
• Facilitate communication between OEM & internal teams to maintain alignment with brand guidelines & expectation within scope of marketing

*Internal Stakeholder & OEM Relationship Management*

• Coordinate with internal departments (sales, ordering, finance, aftersales and any other within scope) to align marketing plans & priorities
• Facilitate communication between OEM & internal teams to maintain alignment with brand guidelines & expectation within scope of marketing

*Vendor & Agency Coordination*

• Coordinate with creative & media agencies to ensure timely & quality delivery of marketing activities
• Assess media plans & creatives, optimize allocations / changes and coordinate for approvals with senior management

*Budget & Process Management*

• Track marketing spend and assist in budget control
• Improve workflows and operational efficiency
• Maintain documentation and standard operating procedures (SOPs)
• Supporting billings, documentation & finance submissions
• Graduate in any discipline, preferably Business Administration in Marketing
• 3 - 5 years of marketing experience (preferably in automotive)
• 2 – 3 years of experience with MS office applications
• Familiarity with CRM and budgeting tools
• Relevant experience & understanding of digital marketing (SEO, SEM & social media)
• Experience with events is a plus