Assistant Manager – Marketing ( Aster Pharmacy - Saudi Arabia)
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Key skills for this role
About the Role
Aster Pharmacy seeks an Assistant Manager for Marketing to develop and execute category marketing plans, manage events, local marketing, social media, and loyalty initiatives. The role requires experience in retail marketing and campaign management.
Key Skills for This Role
Responsibilities
- Support development and execution of category wise marketing plans (OTC, skincare, baby care, wellness, medical devices).
- Plan and execute health awareness campaigns and promotional events, including mall activations, store openings, and in store promotions.
- Develop localized marketing initiatives based on store performance and support new store launch campaigns.
- Support the development and execution of social media strategy, prepare monthly content calendars, and coordinate with creative teams.
- Manage and optimize company social media platforms, monitor engagement, and respond to comments/messages.
- Support execution of paid social media campaigns across Meta, TikTok, and Snapchat, track budgets and performance metrics.
- Coordinate influencer collaborations and monitor campaign effectiveness.
- Develop Loyalty marketing initiatives and WhatsApp Marketing Campaigns, track performance and ROAS.
Requirements
- Experience in category marketing, event marketing, local marketing, social media, and loyalty marketing
- Ability to develop and execute marketing plans and promotional calendars
- Proficiency in managing social media platforms (Instagram, Facebook, TikTok, Snapchat, X, LinkedIn)
- Experience with paid social campaigns on Meta, TikTok, and Snapchat
- Strong analytical skills to track KPIs and campaign ROI
- Fluency in Arabic and English
Full Job Posting
Key Responsibilities
- Support development and execution of category wise marketing plans (OTC, skincare, baby care, wellness, medical devices).
- Align promotions with business objectives in coordination with category managers.
- Plan monthly promotional calendars aligned with sales targets.
- Manage supplier funded campaigns and co marketing activities.
- Track category performance and campaign ROI.
- Ensure POS materials and in store visibility for key categories.
- Plan and execute health awareness campaigns and promotional events.
- Coordinate mall activations, store openings, and in store promotional events.
- Manage event vendors, branding, logistics, and budgets.
- Prepare post event reports and ROI analysis.
- Develop localized marketing initiatives based on store performance.
- Support new store launch campaigns (offline & digital).
Social Media Responsibilities
- Support the development and execution of social media strategy aligned with marketing goals.
- Prepare monthly content calendars and campaign plans.
- Coordinate with creative and design teams to produce engaging content (posts, reels, videos, graphics).
- Ensure Arabic and English content accuracy and localization.
- Manage and optimize company social media platforms (Instagram, Facebook, TikTok, Snapchat, X, LinkedIn).
- Monitor engagement, respond to comments/messages, and maintain community management standards.
- Support execution of paid social media campaigns across Meta, TikTok, and Snapchat.
- Track budgets, performance metrics, and ROI for paid campaigns.
- Conduct A/B testing for creatives and audience targeting.
- Track KPIs and prepare weekly/monthly performance reports.
- Coordinate influencer collaborations and monitor campaign effectiveness.
Loyalty Marketing Responsibilities
- Develop Loyalty marketing initiatives.
- Develop WhatsApp Marketing Campaigns.
- Track the performance of the Campaigns and ROAS.
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