Assistant Manager – Marketing ( Aster Pharmacy - Saudi Arabia)
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Key skills for this role
About the Role
Aster Pharmacy in Riyadh seeks an Assistant Manager – Marketing to execute integrated marketing strategies across category, events, local, loyalty, and social media. The role ensures strong brand presence, sales growth, and customer engagement.
Key Skills for This Role
Responsibilities
- Support development and execution of category wise marketing plans (OTC, skincare, baby care, wellness, medical devices)
- Plan monthly promotional calendars aligned with sales targets
- Manage supplier funded campaigns and co marketing activities
- Track category performance and campaign ROI
- Plan and execute health awareness campaigns and promotional events
- Coordinate mall activations, store openings, and in store promotional events
- Develop localized marketing initiatives based on store performance
- Support new store launch campaigns (offline & digital)
- Support development and execution of social media strategy
- Prepare monthly content calendars and campaign plans
- Manage and optimize company social media platforms (Instagram, Facebook, TikTok, Snapchat, X, LinkedIn)
- Develop Loyalty marketing initiatives and WhatsApp Marketing Campaigns
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field
- KSA Nationals only
Full Job Posting
Purpose of the Role
- The Assistant Manager – Marketing supports the execution of integrated marketing strategies across category marketing, events marketing, local marketing, Loyalty Marketing and Social Media.
Key Responsibilities
- Support development and execution of category wise marketing plans (OTC, skincare, baby care, wellness, medical devices).
- Align promotions with business objectives in coordination with category managers.
- Plan monthly promotional calendars aligned with sales targets.
- Manage supplier funded campaigns and co marketing activities.
- Track category performance and campaign ROI.
- Ensure POS materials and in store visibility for key categories.
- Plan and execute health awareness campaigns and promotional events.
- Coordinate mall activations, store openings, and in store promotional events.
- Manage event vendors, branding, logistics, and budgets.
- Prepare post event reports and ROI analysis.
- Develop localized marketing initiatives based on store performance.
- Support new store launch campaigns (offline & digital).
Education
- Bachelor's degree in Marketing, Business Administration, or related field.
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