Assistant Manager – Marketing Analytics & Data Intelligence
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Job Purpose The Data & Marketing Intelligence Assistant Manager for Hardee’s Middle East is responsible for driving data-driven decision making across the marketing function.
Key Skills for This Role
Full Job Posting
Job Purpose
The Data & Marketing Intelligence Assistant Manager for Hardee’s Middle East is responsible for driving data-driven decision making across the marketing function.
The role focuses on marketing analytics, customer insights, and advanced measurement frameworks to optimize marketing effectiveness and overall business performance across the region.
Within Americana Restaurants, the role plays a key part in enabling data-led marketing strategies across a large, multi-brand QSR portfolio, supporting sustainable growth and improved customer engagement.
It also contributes to strengthening analytics capabilities and enhancing decision-making through actionable insights across regional markets.
Key Responsibilities
- Lead marketing performance analytics across all marketing channels for Hardee’s Middle East
- Develop and maintain dashboards and reporting tools to track marketing performance and key business KPIs
- Analyze customer data, behavioral trends, and marketing performance to generate actionable insights
- Translate complex data into clear, actionable insights for marketing leadership and stakeholders
- Support campaign optimization through performance tracking, reporting, and data-driven recommendations
- Lead Marketing Mix Modeling (MMM) initiatives to measure and improve marketing effectiveness
- Provide strategic insights to support marketing investment decisions and resource allocation
- Ensure data accuracy, consistency, and alignment across internal and external data sources
- Support regional benchmarking and performance analysis across Middle East markets
- Drive continuous improvement in marketing effectiveness through data-led insights
- Collaborate with cross-functional teams including Marketing, Digital, Finance, and external partners
- Manage multiple priorities and deliver insights in a fast-paced environment
Education And Experience
- Bachelor’s degree in Marketing, Business, Data Analytics, Statistics, or a related field
- 5–8 years of experience in marketing analytics, data analysis, or marketing intelligence roles
- Experience in FMCG, QSR, retail, or multi-brand environments is preferred
- Strong experience in marketing performance tracking, reporting, and campaign analysis
- Experience working with cross-functional teams and stakeholders
- Exposure to regional or multi-market environments is an advantage
Skills And Competencies
- Strong analytical and problem-solving skills
- Proficiency in data visualization tools such as Power BI or Tableau
- Knowledge of Marketing Mix Modeling (MMM) and marketing performance measurement
- Strong communication and stakeholder management skills
- High attention to detail with a focus on data accuracy
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Americana Restaurants
Assistant Brand Development Manager
Sharjah Emirate, UAE
Americana Restaurants seeks an Assistant Brand Development Manager to support growth opportunities across its restaurant portfolio. The role involves project management, data analysis, stakeholder engagement, and franchi
Kitchen Equipment Technician
Dubai, UAE
Americana Restaurants is hiring a Maintenance Technician for its restaurants in Dubai. The role involves corrective, reactive, and planned preventive maintenance of kitchen equipment, MEP, and fire protection systems. Ca
Summer Internship Program 2026 (UAE National)
Sharjah Emirate, UAE
Americana Restaurants offers an 8-week Summer Internship Program for UAE Nationals currently enrolled in a UAE university. Interns gain hands-on experience on real business projects, mentorship, and networking opportunit
Senior Data Engineering, BI & Governance Manager
Sharjah Emirate, UAE
Americana Restaurants seeks a Senior Data Engineering, BI & Governance Manager to own the enterprise data platform, business intelligence, and data governance end-to-end. The role requires 10-12 years of experience, deep
Senior Marketing Associate - Pizza Hut
Sharjah, UAE
Americana Restaurants seeks a Senior Marketing Associate for Pizza Hut to execute marketing initiatives, campaign launches, and brand activities. The role focuses on consumer insights, research support, and cross-functio
Associate – Corporate Communications (UAE National)
Sharjah Emirate, UAE
Americana Restaurants is seeking an Associate – Corporate Communications (UAE National) to support internal and external communications initiatives. The role involves content creation, media relations, social media, and
Assistant Manager – Financial Planning & Analysis
Sharjah Emirate, UAE
Americana Restaurants seeks an Assistant Manager for FP&A to lead workforce-related financial planning. The role involves budgeting, forecasting, headcount modeling, and partnering with HR and operations to align people
Assistant Finance Manager – FP&A & Business Partnering
Sharjah Emirate, UAE
Americana Restaurants is seeking an analytical and commercially minded Assistant Finance Manager for its regional FP&A and Business Partnering team. The role focuses on managing indirect costs, providing strategic insigh
Assistant Brand Development Manager
Sharjah Emirate, UAE
Kitchen Equipment Technician
Dubai, UAE
Summer Internship Program 2026 (UAE National)
Sharjah Emirate, UAE
Senior Data Engineering, BI & Governance Manager
Sharjah Emirate, UAE
Senior Marketing Associate - Pizza Hut
Sharjah, UAE
Associate – Corporate Communications (UAE National)
Sharjah Emirate, UAE
Assistant Manager – Financial Planning & Analysis
Sharjah Emirate, UAE
Assistant Finance Manager – FP&A & Business Partnering
Sharjah Emirate, UAE