Assistant Manager - Brand & Product Development

Role Overview

1. New Product Development (NPD)

• Support the full NPD process from concept to launch, including briefing, development, and execution
• Coordinate with internal teams (marketing, operations, supply chain, procurement, CKR(Brand)) and external partners
• Track timelines, milestones, and deliverables to ensure smooth and timely launches
• Assist in product positioning, naming, and overall concept development and testing
• Consolidate information from markets and ensure alignment across stakeholders

2. Brand Calendar Management

• Support development and updating annual brand calendar (campaigns, LTOs, activations)
• Ensure alignment between product launches, key occasions, and brand priorities
• Coordinate with regional and local teams to align timelines and execution plans
• Monitor progress and proactively flag risks or delays

3. Brand Communication

• Support development of campaign briefs, key visuals, and communication guidelines
• Support all production process regarding communication (such as photo shoots, content creation)
• Ensure consistency in brand tone, messaging, and visual identity across all touchpoints
• Work closely with creative agencies and internal stakeholders on campaign development
• Review and align on communication assets before market rollout

4. Cross-functional Coordination

• Act as a key point of contact between marketing, operations, supply, and external partners
• Ensure clear and timely communication across all stakeholders
• Support alignment meetings, follow-ups, and reporting

5. Performance Tracking & Reporting

• Support post-launch evaluations and campaign recaps
• Track key metrics and gather insights to improve future launches and campaigns
• Consolidate learnings and share recommendations

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 3–5 years of experience in marketing, brand management, or product development (F&B/QSR is a plus)
• Strong project management and organizational skills
• Ability to manage multiple projects in a fast-paced environment
• Strong communication and stakeholder management skills
• Creative thinking with attention to detail
• Experience working with agencies is a plus

What We’re Looking For

• Someone hands-on and proactive, not just managing but driving things forward
• Strong ownership mindset with the ability to work independently
• A balance between creativity and structure
• Comfortable working across multiple markets and cultures