Assistant Digital Marketing Manager - Pizza Hut

Job Purpose

Key Responsibilities

• Execute the digital commerce roadmap aligned with business sales objectives across App, Web, and Aggregator platforms
• Drive digital revenue, volume, and market share by identifying and prioritizing high-impact commercial opportunities
• Own digital channel performance, continuously analyzing data and optimizing strategies to improve revenue, conversion, and ROI
• Partner with Revenue Management to design and implement pricing, bundling, and promotional strategies to maximize digital sales
• Develop and execute CRM strategies to drive customer engagement, retention, and conversion
• Manage CRM campaigns across push notifications, email, and in-app messaging, ensuring effective targeting and personalization
• Leverage data and insights to continuously optimize segmentation, campaign performance, and customer lifecycle initiatives
• Lead digital marketing initiatives across owned and partner platforms to drive acquisition and conversion
• Translate business and marketing strategies into actionable digital campaigns with strong execution discipline
• Collaborate with Product and Technology teams to ensure accurate and timely implementation of campaigns, offers, and launches
• Build and manage relationships with Aggregator platforms to maximize visibility, performance, and commercial outcomes
• Manage digital marketing budgets, ensuring efficient allocation and optimization across channels
• Monitor and report on key performance metrics (revenue, transactions, conversion rates, ROI), providing actionable insights to stakeholders
• Identify performance gaps, solve issues proactively, and implement improvements in a fast-paced digital environment
• Influence and align cross-functional stakeholders across Marketing, Revenue, Product, and Technology to deliver integrated digital initiatives
• Ensure alignment between commercial strategy, digital capabilities, and operational execution
• Operate with a high sense of urgency, agility, and attention to detail in a dynamic and evolving digital landscape

Education, Experience & Qualifications

• Bachelor’s degree in Marketing, Business Administration, E-Commerce, or a related field
• 3–5 years of experience in Digital Commerce, E-Commerce, or Digital Marketing
• Experience within QSR, Retail, or Consumer Brands is preferred
• Proven experience managing digital channels such as mobile apps, websites, and aggregator platforms
• Strong understanding of digital performance metrics and analytics tools

Skills & Competencies

• Strong commercial and business acumen
• Advanced analytical and data interpretation skills
• Strong stakeholder management and influencing capability
• Problem-solving mindset in dynamic environments
• Effective communication and collaboration skills
• High attention to detail and execution rigor
• Agile and adaptable approach to change
• Growth mindset with continuous improvement focus