Assistant Digital Marketing Manager
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Key skills for this role
Role Overview
Support the Marketing Director and Digital Marketing Manager with strategic marketing plans and digital marketing initiatives.
The role focuses on social media content, platform management, campaign execution, process management, and budget oversight.
Key Skills for This Role
Full Job Posting
Position Overview
Support the Marketing Director and Digital Marketing Manager with strategic marketing plans and digital marketing initiatives.
The role focuses on social media content, platform management, campaign execution, process management, and budget oversight.
Job Duties and Responsibilities
- Develop digital and social marketing strategies for the company portfolio.
- Plan and implement campaigns for promotions, product launches, and new shop openings.
- Lead social media content creation, platform management, and advertising.
- Assist with company and brand website management.
- Optimize digital marketing performance using Google Ads, social ads, SEM, and other tactics.
- Develop measurement metrics based on business goals and objectives.
- Source and manage agencies and vendors.
- Manage marketing budgets and analyze ROI.
- Improve the consumer journey, customer relationships, and database management.
- Conduct industry and competitive research and monitor emerging trends and technologies.
Qualifications and Skills
- Bachelor's degree in Business Administration, Marketing, or an equivalent field.
- At least 3 years of campaign operations experience across search, paid social, display, and video advertising.
- Experience building, managing, and maintaining websites, including SEO.
- Media planning and media-buying experience with SEM knowledge.
- Experience managing Google, Meta, LinkedIn, TikTok, and Snapchat advertising.
- Experience with GA4, GTM, website creation, and website management.
- High proficiency in advanced Excel and PowerPoint.
Preferred Experience
- MBA, GCC regional experience, and F&B industry experience are preferred or advantageous.
- Openness to learning new skills is expected.
Compensation
- Pay starts at AED 10,000 per month.
Workplace
- Work location is in person.
Employment
The position is full-time.
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