Assistant Brand Marketing Manager - Chinese Speaker
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
Role Overview
The Assistant Brand Marketing Manager will support the Marketing Director and Brand Marketing Manager.
The role develops and executes strategic marketing plans for the company's food and beverage portfolio.
The role leads planning, execution, performance review, and budget management for marketing activities.
Key Skills for This Role
Full Job Posting
Role Purpose
The Assistant Brand Marketing Manager will support the Marketing Director and Brand Marketing Manager.
The role develops and executes strategic marketing plans for the company's food and beverage portfolio.
The role leads planning, execution, performance review, and budget management for marketing activities.
Marketing Responsibilities
- Develop marketing strategies and plans to drive business growth.
- Set marketing priorities and measurement metrics aligned with business goals.
- Plan campaigns for promotions, product launches, and new shop openings.
- Lead PR and influencer marketing strategies.
- Manage media and KOL relationships, messaging, pitching, and content collaboration.
- Source and manage agencies and vendors.
- Ensure high-quality campaign execution and agency deliverables.
- Manage the marketing budget and conduct ROI analysis.
- Collaborate with internal departments to execute marketing initiatives.
- Conduct industry, competitor, market, and consumer research.
- Plan and manage offline media and consumer-facing events.
- Stay current with marketing trends, technologies, and industry developments.
Qualifications and Experience
- A bachelor's degree in Marketing, Business Administration, or a related field is preferred.
- At least 3 years of brand marketing experience in the food and beverage industry.
- A luxury hospitality background is ideally preferred.
- Proven experience in PR strategy, influencer marketing, and offline campaign execution.
- Experience managing media and KOL relationships, content collaboration, and pitching.
Skills
- Strong project management skills across multiple campaigns and priorities.
- Excellent communication and interpersonal skills for vendor, media, and KOL relationships.
- High proficiency in budget management, ROI analysis, and performance tracking.
- Ability to analyze market trends and consumer behaviour.
- Creative and innovative approach to brand and campaign storytelling.
- English and Mandarin language proficiency.
Workplace and Employment
- The role is full-time.
- Work location is in person.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Chinese Palace Restaurant Group
Senior Cook- Asian Cuisine (Tagalog speaker)
, UAE
Position Summary The Senior Cook plays a key role in the kitchen operation by ensuring the consistent preparation and presentation of high-quality dishes in accordance with Momofuku’s culinary standards. This position su
Kitchen Assistant (Tagalog speaker)
, UAE
Position Summary The Kitchen Assistant supports the culinary team in food preparation, kitchen organization, and maintaining cleanliness standards. This role is essential in ensuring smooth kitchen operations by assistin
Dining Waiter/Waitress (Abu Dhabi)
, UAE
Chinese Palace Restaurant Group is seeking a Dining Waiter/Waitress to provide attentive table service, process orders and payments, and support smooth restaurant operations. The role requires customer-facing communicati
Food Runner (Dining Restaurant)
, UAE
Chinese Palace Restaurant Group is seeking a Food Runner to deliver accurate, timely orders and support smooth restaurant service. The role requires teamwork, communication, attention to detail, availability for varied s
Jr. Bartender (Abu Dhabi)
, UAE
The employer is seeking a junior bartender to prepare and serve alcoholic and non-alcoholic beverages while delivering friendly, efficient customer service. The role requires accurate cash handling, bar maintenance, inve
Senior Bartender (with WSET)
, UAE
The employer is seeking a senior bartender with WSET training to prepare and serve beverages while providing polished customer service. The role focuses on drink presentation, bar maintenance, inventory control, accurate
Assistant Digital Marketing Manager (Chinese Speaker)
, UAE
Chinese Palace Restaurant Group is seeking an Assistant Digital Marketing Manager to support digital strategy, social media, paid advertising, websites, analytics, and campaign optimization. The role requires at least 3
Site Engineer Assistant (UAE Driving License Required)
, UAE
Chinese Palace Restaurant Group is seeking a junior Site and Logistics Coordinator to support active restaurant projects through supplier coordination, site measurements, delivery logistics, and project follow-up. The ro
Senior Cook- Asian Cuisine (Tagalog speaker)
, UAE
Kitchen Assistant (Tagalog speaker)
, UAE
Dining Waiter/Waitress (Abu Dhabi)
, UAE
Food Runner (Dining Restaurant)
, UAE
Jr. Bartender (Abu Dhabi)
, UAE
Senior Bartender (with WSET)
, UAE
Assistant Digital Marketing Manager (Chinese Speaker)
, UAE
Site Engineer Assistant (UAE Driving License Required)
, UAE