Assistant Digital Marketing Manager (Arabic Speakers)

About the Role

Work Arrangement

• The position is full-time and based in Abu Dhabi, UAE.
• Work location is in person.

Digital Marketing and Performance

• Support digital marketing budget and P&L management and optimize CAC, LTV, ROAS, conversion, revenue contribution, and marketing efficiency.
• Plan and optimize acquisition campaigns across paid search, paid social, display, programmatic, property portals, websites, landing pages, and other digital channels.
• Ensure tracking from media spend through lead generation, sales engagement, conversion, and transaction.

SEO, AEO, and GEO

• Develop SEO strategies covering technical SEO, on-page optimization, content structure, internal linking, metadata, keywords, and website performance.
• Develop AEO and GEO strategies to improve visibility across AI-powered search and generative platforms.
• Coordinate structured data, schema markup, content architecture, and technical optimization.

MarTech, AI, and Platforms

• Support MarTech platforms, integrations, subscriptions, vendors, and technology investment evaluations.
• Coordinate AI initiatives involving marketing, lead management, customer engagement, sales enablement, content, analytics, and automation.
• Support websites, landing pages, applications, WhatsApp platforms, CRM solutions, dashboards, lead-generation technologies, and automation systems.

CRM, Funnel, and Analytics

• Monitor the customer acquisition funnel from enquiry to transaction and identify conversion opportunities across funnel stages.
• Improve lead routing, follow-up, nurturing, qualification, speed-to-lead, and customer conversion with Sales and CRM teams.
• Develop reporting connecting marketing activity with acquisition, revenue, LTV, attribution, and business performance.

Projects and Vendors

• Coordinate digital, AI, MarTech, and technology projects involving multiple departments and external vendors.
• Prepare requirements, timelines, action plans, and status updates and monitor vendor performance and deliverables.

Requirements

• Bachelor's degree in Marketing, Business, Digital Marketing, Economics, Information Systems, Technology Management, or a related field.
• At least four years of relevant experience in digital marketing, performance marketing, MarTech, digital products, CRM, automation, or related functions.
• Experience with digital marketing budgets, CRM systems, analytics platforms, websites, or marketing automation.
• Strong commercial, analytical, communication, and stakeholder-management capabilities.

Preferred Skills

• Preferred skill areas include Google Ads, paid social, analytics, digital acquisition, lead generation, conversion optimization, revenue attribution, AI marketing, and real estate marketing.