Assistant Digital Marketing Manager - Arabic Speaker

Role Purpose

Digital P&L and Commercial Ownership

• Own and manage the digital marketing P&L within the agreed business framework.
• Manage budgets using expected revenue, customer acquisition, customer lifetime value, conversion, and profitability.
• Evaluate performance using commercial outcomes rather than media metrics alone.
• Monitor CAC, LTV, LTV:CAC ratio, payback period, conversion, revenue, ROAS, margin contribution, retention, budget utilization, profitability, and scalability.

Digital Marketing Management

• Lead the planning, execution, governance, and optimization of digital marketing activities.
• Manage acquisition across paid search, paid social, display, programmatic, portals, websites, landing pages, and other digital channels.
• Optimize campaigns for acquisition and business outcomes rather than lead volume alone.
• Track campaigns from media spend through lead creation, sales engagement, conversion, transaction, and customer value.

SEO, AEO, and GEO

• Own and improve organic digital visibility through SEO.
• Coordinate technical SEO, on-page optimization, content structure, internal linking, metadata, keyword targeting, authority, and website performance.
• Monitor organic rankings, traffic, visibility, conversion, CAC, and revenue contribution.
• Develop AEO practices for search answers, featured results, voice search, and AI-powered search experiences.

Marketing Technology

• Own the marketing-side management and development of the MarTech ecosystem.
• Maintain visibility over platforms, systems, integrations, subscriptions, vendors, and associated costs.
• Evaluate investments based on business need, utilization, scalability, integration requirements, and financial impact.
• Coordinate integrations among CRM, websites, applications, analytics, advertising, WhatsApp, lead-management, and other platforms.

Artificial Intelligence Initiatives

• Own and coordinate AI initiatives related to marketing, lead management, customer engagement, sales enablement, content, search, analytics, and automation.
• Identify opportunities for AI to reduce CAC, increase conversion and LTV, improve customer experience, increase productivity, and reduce operating costs.
• Coordinate AI calling, conversational AI, chatbots, lead qualification, content automation, recommendation engines, predictive models, segmentation, and related technologies.
• Evaluate AI initiatives based on measurable business impact rather than novelty or technical capability alone.

Compensation

• Pay is AED 15,000 to AED 18,000 per month.

Workplace

• Work location is in person.

Requirements

• Ability to connect digital marketing activity to revenue, profitability, customer value, and operational outcomes.
• Ability to manage digital marketing budgets using acquisition cost, customer lifetime value, conversion, revenue, and profitability measures.
• Strong understanding of CAC, LTV, LTV:CAC ratio, conversion rates, ROAS, marketing efficiency, and channel profitability.
• Ability to plan, execute, govern, and optimize digital acquisition across multiple digital channels.
• Ability to track campaigns from media spend through lead creation, sales engagement, conversion, transactions, and customer value.
• Understanding of technical SEO, on-page optimization, content structure, internal linking, metadata, keyword targeting, authority, and website performance.
• Ability to evaluate and coordinate MarTech platforms, systems, integrations, subscriptions, vendors, and associated costs.
• Ability to evaluate AI initiatives based on measurable business impact.
• Arabic-language capability as indicated by the role title.