Assistant Creative Manager
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Key skills for this role
About the Role
Floward seeks an Assistant Creative Manager to develop campaign concepts and creative direction, lead copy craft in Arabic and English, and bridge concepting and execution.
Key Skills for This Role
Responsibilities
- Develop campaign concepts and creative direction for assigned briefs in partnership with the Creative Manager
- Lead copy craft for assigned campaigns in Arabic and English, from hero assets through CRM cascade
- Present creative concepts to internal stakeholders with clear narrative, rationale, and options
- Mentor Sr. Creative Copywriter and Creative Copywriters on concept craft
- Partner with Art Direction & Design, Motion, Photography, and Creative AI on integrated campaign delivery
- Brief and manage agency partners on assigned campaigns within the Creative Manager's authority
Requirements
- 6 8 years in copywriting and creative concept development
- Native or near native Gulf Arabic (Khaleeji dialect)
- Exceptional written English
- Bilingual Arabic and English strongly preferred
- Bachelor's degree in Marketing, Communications, English, Creative Writing, or related field
- Track record of leading campaigns from concept through execution
- Experience presenting to senior stakeholders
Full Job Posting
Job Purpose
- The Assistant Creative Manager develops campaign concepts and creative direction alongside the Creative Manager, leading copy craft on assigned campaigns and acting as the bridge between concepting and execution.
Key Responsibilities
- Develop campaign concepts and creative direction for assigned briefs in partnership with the Creative Manager
- Translate brand strategy into creative frameworks, narrative arcs, and campaign storytelling systems
- Lead concept pitches to internal stakeholders, including Brand, Commercial, and Country partners
- Iterate concepts based on stakeholder and Head of Creative Content feedback with clear rationale
- Own the concept to direction handoff into Art Direction and Motion partnerships
- Maintain concept development documentation for reference and review
- Lead concept workshops with Creative Copywriters and Art Directors
- Lead copy craft for assigned campaigns in Arabic and English, from hero assets through CRM cascade
- Develop long form copy: manifestos, brand films, campaign scripts
- Write and review daily copy across all channels: social media, CRM (emails, push notifications, SMS), product pages, banners, and digital content
- Own copy quality end to end on assigned work, from concept through always on execution
- Maintain narrative consistency across hero campaigns and the always on content that surrounds them
Qualifications & Experience
- Bachelor's degree in Marketing, Communications, English, Creative Writing, or related
- 6 8 years in copywriting and creative concept development
- Native or near native Gulf Arabic (Khaleeji dialect)
- Exceptional written English
- Bilingual Arabic and English strongly preferred
- Agency and client side experience both valued
- Track record of leading campaigns from concept through execution and of presenting to senior stakeholders
Skills
- Advanced creative conception and copy craft
- Bilingual Arabic and English
- Confident presenting concepts to senior stakeholders
- Strong cross functional collaborator
- Familiar with AI assisted workflows in creative
- Solid grasp of commercial context for creative decisions
Key Performance Indicators
- Campaign Concept Quality Score
- Bilingual Copy Craft Quality
- Cross Functional NPS
- On Time Campaign Delivery
- Revision Cycle Reduction
- Junior Development Progress
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