Assistant Brand Manager
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Agthia Group seeks an Assistant Brand Manager to support brand strategy execution for its Food division. The role involves managing product innovations, marketing budgets, artwork updates, and consumer activations.
Key Skills for This Role
Responsibilities
- Manage timelines for New Product Development (NPD) and Product Portfolio Architecture (PPA) to ensure on time launches
- Act as central liaison between R&D, Procurement, and Sales to drive product approvals and stage gate milestones
- Oversee the entire artwork approval process, ensuring designs align with brand guidelines and deadlines
- Track and report on monthly A&C expenditures to ensure spend is within approved yearly budget
- Manage end to end PO process, ensuring timely vendor payments and accrual accuracy
- Manage updates to packaging artwork for nutritional facts, ingredient lists, and legal claims
- Ensure all current SKUs reflect updated branding and maintain organized digital asset library
- Work closely with QA/R&D to ensure packaging changes meet food safety and local regulatory standards
- Lead execution of brand events by sharing creative briefs and managing on site requirements
Requirements
- Master's or Bachelor's in Marketing or equivalent
- Minimum 3 years of experience in a similar role, preferably within FMCG or Food & Beverage industry
- Knowledge of marketing mix, product development, competitor assessment, and financial management
- Practical knowledge of the 4Ps of marketing and strong financial literacy
Full Job Posting
Position Snapshot
- Title: Assistant Brand Manager
- Location: Dubai, United Arab Emirates
- Position Type: Full Time
- Reporting To: Marketing Manager
- Department: Commercial
Overview
- The Assistant Brand Manager, Food supports planning and execution of brand strategies with emphasis on project management for product innovations and on ground brand experiences.
- Responsible for end to end management of marketing budgets (A&C), coordination of complex product lifecycles including artwork and nutritional updates, and execution of high visibility consumer activations.
How Will You Make an Impact?
- End to End Project Tracking: Manage timelines for NPD and PPA to ensure on time launches.
- Stakeholder Coordination: Act as central liaison between R&D, Procurement, and Sales to drive product approvals and stage gate milestones.
- Artwork Flow: Oversee entire artwork approval process, ensuring designs align with brand guidelines and project deadlines.
- Financial Reporting: Track and report on monthly A&C expenditures to ensure spend is within approved yearly budget.
- Process Follow ups: Manage end to end PO process, ensuring timely vendor payments and accrual accuracy.
- Regulatory Compliance: Manage updates to packaging artwork for nutritional facts, ingredient lists, and legal claims.
- Portfolio Maintenance: Ensure all current SKUs reflect updated branding and maintain organized digital asset library.
- Quality Liaison: Work closely with QA/R&D to ensure packaging changes meet food safety and local regulatory standards.
- Event Planning: Lead execution of brand events by sharing creative briefs and managing on site requirements.
Education and Experience
- Master's / Bachelor's in Marketing or equivalent.
- Minimum 3 years of experience in a similar role, preferably within FMCG or Food & Beverage industry.
- Knowledge of marketing mix, product development, competitor assessment, and financial management.
- Practical knowledge of the 4Ps of marketing, along with strong financial literacy to manage A&C budgets and conduct PPA analysis.
Grow with Agthia – For the Better
- Agthia Group is a leading Food & Beverage company with a growing international footprint, publicly listed on ADX and part of ADQ.
- Rooted in Abu Dhabi since 1978, operating in UAE, Saudi Arabia, Kuwait, Oman, Egypt, Turkey, and Jordan.
- Portfolio of over 35 market leading brands across Water & Food, Snacking, Protein & Frozen, and Agri Business.
- Over 12,000 people from more than 67 nationalities.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Agthia Group PJSC
Marketing Operations Executive
Dubai, UAE
Agthia Group seeks a Marketing Operations Executive to manage procurement, budget tracking, and marketing activity coordination for Food and Water categories. The role requires 2-4 years of experience in marketing operat
Heavy Vehicle Mechanic
Dubai, UAE
Responsible for the service and appearance of the assigned service truck. Check vehicle for damage, record hours used, mileage, fuel and other fluid levels Inspect equipment and...
Production Planning Supervisor
Dubai, UAE
Agthia Group seeks a Production Planning Supervisor to develop and manage production schedules, monitor inventory, and coordinate production activities. The role requires 2+ years of experience in production planning wit
Project Development Manager
Dubai, UAE
Agthia Group seeks a Project Development Manager to lead end-to-end product development and commercialization projects in the Food & Beverage industry. The role requires 5-8 years of experience managing NPD/EPD projects
Assistant Brand Manager
Dubai, UAE
Agthia Group seeks an Assistant Brand Manager to support brand strategy execution, manage NPD timelines, coordinate artwork approvals, and lead consumer activations. Requires 3+ years of marketing experience in FMCG or F
Treasury Manager-Liquidity and Digitalization
Abu Dhabi, UAE
Agthia Group seeks a Treasury Manager to oversee treasury activities including liquidity planning, loan administration, and cash management. The role also drives treasury automation initiatives and manages the Treasury M
Forklift Operator
Abu Dhabi, UAE
Safely operate forklifts to transport materials within the warehouse, ensuring efficient loading and unloading procedures. Conduct pre-operational checks on equipment to identif...
Vehicle Mechanic
Dubai, UAE
Agthia Group is seeking a Vehicle Mechanic to inspect, diagnose, service, and repair light and heavy vehicles in Dubai. The role requires a High School Certificate or Technical Diploma and 2+ years of mechanical experien
Marketing Operations Executive
Dubai, UAE
Heavy Vehicle Mechanic
Dubai, UAE
Production Planning Supervisor
Dubai, UAE
Project Development Manager
Dubai, UAE
Assistant Brand Manager
Dubai, UAE
Treasury Manager-Liquidity and Digitalization
Abu Dhabi, UAE
Forklift Operator
Abu Dhabi, UAE
Vehicle Mechanic
Dubai, UAE