ASO & App Growth Strategist
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Key skills for this role
About the Role
Optimize app store listings and develop growth strategies for mobile and web applications, focusing on user acquisition, performance marketing, and creative assets.
Key Skills for This Role
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Overview
-Optimize app store listings (App Store & Google Play) for visibility and conversion
-Develop and execute growth strategies for mobile and web applications
-Manage user acquisition funnels and improve conversion rates
-Design and test marketing creatives for ads and store listings
-Conduct A/B testing on screenshots, icons, paywalls, and campaigns
-Analyze performance metrics and iterate based on data insights
-Align product, marketing, and monetization strategies
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