Area New Category Brand Executive
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Key skills for this role
About the Role
British American Tobacco seeks an Area New Category Brand Executive to drive brand power and creative strategy for New Category brands. The role involves cross-functional collaboration, brand spend governance, and campaign development.
Key Skills for This Role
Responsibilities
- Support the Brand team in driving brand power and creative strategy for New Category brands
- Lead cross functional collaboration to shape a compelling and cohesive brand narrative
- Ensure robust brand spend governance for assigned brands with full adherence to protocols
- Contribute to developing a strong understanding of the consumer journey and generating insights
- Lead the development of packaging, creative, and research briefs in coordination with stakeholders
- Ensure cycle plan field is maintained in line with key brand plans and strategic priorities
- Drive effective cross functional engagement to enable timely delivery of core business priorities
Requirements
- Bachelor's degree in Business Administration and/or marketing
- 2 3 years of experience in FMCG
- Experience in project management and new category space (deployment)
- Capable of driving an agenda involving many multiple points of interactions / stakeholders
- Dedicated team player with good analytical and problem solving skills
- Drive to challenge status quo and ability to see things from new perspective
- Capacity to nurture in a target driven environment & be organised in approach
- Basic understanding of Agency scope and management of creative assets
- Proficiency in Russian language preferred
Full Job Posting
Role Overview
- BAT is evolving into a global multi category business. The purpose is to create A Better Tomorrow by Building a Smokeless World.
- British American Tobacco Dubai has an exciting opportunity for an Area New Category Brand Executive.
- Building a brand with purpose that is relevant to key target consumer needs, driving and delivering key pivotal initiatives.
Key Responsibilities
- Support the Brand team in driving brand power and creative strategy for New Category brands by strengthening the brand narrative, building meaningful consumer connections and local relevance across key markets.
- Lead cross functional collaboration to shape a compelling and cohesive brand narrative, underpinned by a strong Activation model, and support End Market deployment teams in delivering key initiatives.
- Ensure robust brand spend governance for assigned brands, with full adherence to protocols across product, packaging, and communications development.
- Contribute to developing a strong understanding of the consumer journey, generating insights to inform future strategies and sharing takeaways across the Area and relevant functions.
- Lead the development of packaging, creative, and research briefs in coordination with stakeholders, ensuring timely uploads and approvals.
- Ensure cycle plan field is maintained in line with key brand plans and strategic priorities by leading on campaign development with the creative agency & driving the new product launch workstreams.
- Drive effective cross functional engagement to enable timely delivery of core business priorities, alongside clear tracking of campaign development and execution across End Markets.
What are we looking for?
- Bachelor's degree in Business Administration and / or marketing with 2 3 years of experience in FMCG.
- Experience in project management and new category space (deployment).
- Capable of driving an agenda involving many multiple points of interactions / stakeholders.
- Dedicated team player with good analytical and problem solving skills.
- Drive to challenge status quo and ability to see things from new perspective.
- Capacity to nurture in a target driven environment & be organised in approach.
- Basic understanding of Agency scope and management of creative assets to meet business objectives.
- Candidates with proficiency in the Russian language will be preferred.
What we offer you?
- Market leading annual performance bonus (subject to eligibility).
- Range of benefits varies by country and includes diverse health plans, initiatives for work life balance, transportation support, and a flexible holiday plan with additional incentives.
- Access to online learning platforms and personalized growth programs to nurture leadership skills.
- Continuous improvement within a transformative environment.
Why Join BAT?
- One of the few companies named as a Global Top Employer by the Top Employers Institute.
- Collaboration, inclusion and partnership underpin everything. Committed to enabling every individual to thrive regardless of background.
- Through The Global Returners program, support professionals looking to restart their careers after an extended absence.
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