AI Marketing Automation & Lead Generation Specialist

Overview

Job Description

Job Summary

Ai Lead Generation & Automation

• Build **AI-powered lead generation funnels** integrating website, CRM, WhatsApp, and email systems
• Develop and implement **marketing automation workflows** using tools such as Zapier, Make.com, and CRM platforms
• Create scalable systems for **lead capture, nurturing, and conversion**

Seo & Organic Growth

• Develop and execute **advanced SEO strategies** (on-page, off-page, and technical SEO)
• Conduct **keyword research, competitor analysis**, and implement **AI-driven content strategies**
• Build **programmatic SEO systems** to scale organic traffic

Digital Campaigns (Support Role)

• Plan and optimise **performance campaigns** (Google Ads, LinkedIn, Meta)
• Improve **landing pages, funnels, and conversion rates**
• *(Primary focus remains organic growth and AI systems)*

Ai Content & Social Media

• Use AI tools to **generate and optimise content, reels, and marketing assets**
• Repurpose **podcasts and long-form content into high-performing short-form content**
• Build content systems aligned with **SEO and lead generation goals**

Data & Performance Analysis

• Track performance using **Google Analytics, Search Console, and dashboards**
• Analyse data and continuously **optimise for traffic, leads, and ROI**

Required Skills

• 2+ years of experience in **AI marketing, SEO, or growth marketing**
• Strong expertise in **organic lead generation and website traffic growth**
• Hands-on experience with **AI tools for content generation and automation**
• Proficiency in **SEO tools** (Google Analytics, Search Console, Ahrefs, SEMrush, etc.)
• Experience with **automation platforms** (Zapier, Make, n8n, or similar)
• Basic knowledge of **Python or automation scripting (preferred)**
• Understanding of **CRM systems and lead management workflows**
• Experience in **real estate or service industry lead generation is an advantage**

Success Metrics

• Increase **organic website traffic and SEO rankings**
• Build **automated AI-driven lead generation systems**
• Generate **high-quality inbound leads** for SMS Consulting & SMS Realty
• Improve **conversion rates and funnel performance**
• Reduce dependency on **paid marketing channels**

Compensation & Incentive Structure

• Competitive **fixed salary** (based on experience)
• Performance-based incentives linked to:
• Qualified leads generated
• Growth in organic traffic and SEO rankings
• Conversion performance and campaign ROI
• High-performing candidates will have the opportunity to earn **additional incentives based on measurable results**

What Makes This Role Exciting

• Work on **AI-driven marketing systems**, not just traditional campaigns
• Build **scalable lead engines** for international investors and entrepreneurs
• Exposure to Dubai’s fast-growing **real estate and corporate services market**
• Direct collaboration with leadership on **growth strategy**
• Freedom to experiment with **cutting-edge AI tools and automation platforms**

HR Manager – SMS Consulting