AI Digital Marketing Executive
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About the Role
Responsible for executing AI-driven digital marketing strategies, optimizing online presence, managing campaigns, and enhancing guest engagement in the hospitality sector.
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Overview
- The AI Digital Marketing Executive in the hospitality industry is responsible for developing and executing digital marketing strategies using AI-driven tools to enhance brand visibility, drive room bookings, promote F&B outlets, and improve guest engagement across all digital platforms. Key Responsibilities · Plan and execute digital marketing campaigns for rooms, F&B outlets, spa, and events. · Utilize AI tools for customer segmentation, personalization, and campaign optimization. · Manage online presence across OTAs, Google, and social media platforms. · Optimize SEO/SEM strategies to improve hotel visibility and direct bookings. · Monitor and respond to online reviews TripAdvisor, Google, Booking . com, etc . · Analyze campaign performance and provide data-driven insights and reports. · Coordinate with sales, reservations, and operations teams for promotions and campaigns. · Maintain and update the hotel website and booking engine content. · Implement email marketing campaigns and automation workflows . · Stay updated with hospitality digital trends and AI marketing tools.
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