Ad Operations Manager B2B

Trafficking all programmatic and direct I/O creatives in Campaign Manager 360, including standard, HTML5, and third-party served creatives, and ensuring every setting is right before launch

Building, implementing, and QAing impression trackers, click trackers, and daisy-chained tags across CM360, DSPs, and publisher partners, including passing macros and custom variables through the chain so downstream systems get the data they need

Implementing and QAing site-side tracking across Google Tag Manager, GA4, and platform pixels (LinkedIn Insight Tag, Meta, and others), using data layer variables for triggers and troubleshooting when tracking breaks

Owning conversion tracking hygiene across channels, including UTM governance, conversion event setup, and coordinating offline conversion imports and CRM or marketing automation integrations with client teams

Fielding tagging and tracking requests from Media and Analytics teams, and making sure data lands where it needs to for reporting

Serving as the main point of contact for technical issues related to ad serving, verification vendors, and third-party tracking

Working with the Programmatic Activation team on missing assets, campaign pacing, and launch readiness

Supporting Paid Social and Paid Search teams on conversion tracking, pixel and tag setup, UTM consistency, and campaign QA so all channels report against the same measurement standard

Coordinating with Client Service to make sure client assets are delivered to all necessary parties on time

Managing intake, tracking, and documentation of trafficking and tagging requests so nothing falls through the cracks

Contributing to campaign performance reporting and flagging delivery, tracking, or data quality issues early

Documenting and improving ad ops processes and QA checklists as the team and client scope grow