Acquisition Specialist - Credit Card
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Key skills for this role
About the Role
Cognizant is seeking an Acquisition Specialist to support a client's co-brand credit card program in Dubai. The role focuses on driving acquisition performance, optimizing approval rates, and improving the end-to-end customer journey.
Key Skills for This Role
Responsibilities
- Manage and optimise the end to end acquisition funnel for the client co brand credit card, from application start to card issuance and first transaction
- Analyse approval and decline data to identify key drivers impacting application success rates and recommend corrective actions
- Work closely with client’s banking partner’s credit, risk, and operations teams to improve approval outcomes while remaining compliant with regulatory and policy constraints
- Partner with client product, UX, and marketing teams to enhance customer journeys and reduce friction in digital acquisition flows
- Monitor acquisition performance on a daily and weekly basis and produce actionable insights for stakeholders
- Support acquisition campaigns, growth initiatives, and seasonal demand peaks to maximise funded card volumes
Requirements
- Strong understanding of credit card acquisition and underwriting processes
- Experience working on co brand card programs or with issuing banks
- Proven track record of improving acquisition and conversion metrics
- Experience operating in regulated financial services environments
- Ability to work effectively across multiple stakeholders and teams
- Advanced Excel and reporting skills (BI tools preferred)
Full Job Posting
Banking & Financial Services Consulting
- Cognizant’s Banking & Financial Services (BFS) Consulting team is seeking talented consultants with business analysis and digital change delivery experience to work with Benelux based clients.
About Cognizant Consulting
- Cognizant Consulting helps clients achieve digital transformation across strategy, design, technology and industry/functional knowledge.
Purpose of the Project
- Support client’s newly launched co brand credit card with a banking partner by driving acquisition performance and optimizing approval outcomes across the customer journey.
Key Activities Roles & Responsibilities
- Manage and optimise the end to end acquisition funnel for the Client co brand credit card, from application start to card issuance and first transaction.
- Analyse approval and decline data to identify key drivers impacting application success rates and recommend corrective actions.
- Work closely with Client’s banking partner’s credit, risk, and operations teams to improve approval outcomes while remaining compliant with regulatory and policy constraints.
- Partner with Client product, UX, and marketing teams to enhance customer journeys and reduce friction in digital acquisition flows.
- Monitor acquisition performance on a daily and weekly basis and produce actionable insights for stakeholders.
- Support acquisition campaigns, growth initiatives, and seasonal demand peaks to maximise funded card volumes.
KPIs
- Application approval rate
- Number of approved and funded credit cards
- Application to approval conversion rate
- First transaction activation rate
- Funnel drop off reduction
Knowledge And Experience
- Strong understanding of credit card acquisition and underwriting processes
- Experience working on co brand card programs or with issuing banks
- Proven track record of improving acquisition and conversion metrics
- Experience operating in regulated financial services environments
- Ability to work effectively across multiple stakeholders and teams
Mandatory Skills
- Credit card acquisition and lifecycle management
- Data analysis and performance optimisation
- Stakeholder and partner management
- Strong communication and problem solving skills
- Advanced Excel and reporting skills (BI tools preferred)
About The Company
- TALENTMATE Portal is a platform to bring jobseekers and employers together.
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