Account Strategist

Own client performance across Google Ads, Meta, Microsoft, and organic search channels.

Audit existing PPC campaigns, keyword strategies, bidding structures, landing pages, and CRO opportunities.

Oversee technical SEO, on page SEO, link building, programmatic pages, and AI driven content strategies.

Ensure KPI tracking, conversion attribution, and analytics accuracy.

Lead a blended team of full time and part time specialists across PPC and SEO.

Provide weekly direction and QA for campaign optimizations and deliverables.

Coordinate priorities with the Marketing PM to keep timelines and client expectations aligned.

Standardize playbooks, processes, and best practices for the department.

Build and refine BSA’s marketing frameworks for PPC, SEO, landing pages, and reporting.

Establish internal marketing dashboards and KPI scorecards.

Identify capacity limits, hiring needs, and training gaps.

Contribute to productizing BSA’s marketing offerings so AEs can ramp faster and sell more consistently.

Present monthly and quarterly performance summaries to clients.

Oversee reporting accuracy and insights delivered by the PM or specialists.

Hold weekly 1:1s with the execution team and run a weekly marketing standup.

4 to 7 years experience in PPC, SEO, or multi channel full funnel strategy.

Strong experience managing both paid and organic channels concurrently.

Expertise with Google Ads, GA4, GSC, keyword research tools, and paid media optimization.

Ability to create and articulate strategic recommendations to clients and AEs.

Demonstrated ability to oversee execution teams and manage deliverable quality.

Strong analytical skills and the ability to diagnose performance issues quickly.

Agency experience managing multiple clients at once.

Experience joining sales calls and influencing close rates.

Familiarity with multifamily, real estate, or high intent lead generation.

Experience with AI SEO, programmatic SEO, technical SEO audits, and CRO.

People who can both think strategically and manage execution .

People who can simplify complex marketing ideas for clients.

People who own the results and take full accountability.

People who work well with distributed teams.

People who enjoy building rather than inheriting polished systems.

All marketing performance and strategy across PPC and SEO

The roadmap for each client

Oversight of SEO specialists and PPC contractors

Reporting frameworks, playbooks, and best practices

Supporting AEs on sales calls

Building the Marketing department into a scalable pod