X (Twitter) Growth Manager
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Key skills for this role
About the Role
MultiBank Group is seeking a creative and growth-oriented X (Twitter) Growth Manager – Crypto to drive audience growth and engagement across crypto social media channels. The role requires deep understanding of crypto culture, community-building strategies, and experience with AI-powered content and analytics tools.
Key Skills for This Role
Responsibilities
- Manage and grow MultiBank Group’s Crypto social media and community presence across X (Twitter), Telegram, Discord, LinkedIn, YouTube, and emerging Web3 platforms
- Develop and execute social media and community growth strategies to increase followers, engagement, impressions, and community participation
- Create and publish engaging content including market commentary, educational threads, crypto insights, product updates, community announcements, polls, and real time event coverage
- Build and maintain relationships with traders, investors, influencers, KOLs, media partners, and crypto communities
- Monitor crypto conversations, industry trends, competitor activity, and emerging narratives to identify growth opportunities
- Engage actively with community members through comments, replies, discussions, AMAs, and community initiatives
- Utilize AI powered content creation tools and AI driven analytics to optimize content and performance
- Support community campaigns including trading competitions, product launches, partnerships, webinars, and promotional activities
- Track and analyze performance metrics and prepare regular reports with recommendations
Requirements
- Bachelor’s degree in Marketing, Communications, Media, Digital Marketing, Business, or a related field
- 2–5+ years of experience in community management, social media management, growth marketing, or digital marketing
- Experience in Crypto, Blockchain, Web3, Fintech, FX, CFD, or Financial Services is strongly preferred
- Strong understanding of cryptocurrency markets, blockchain technology, DeFi, Web3 ecosystems, and crypto communities
- Proven experience managing and growing X (Twitter), Telegram, Discord, or similar online communities
- Exceptional copywriting and communication skills
- Experience using AI powered tools such as ChatGPT, Claude, Gemini, Midjourney, Canva AI, Jasper, or similar
- Familiarity with social media management, analytics, and social listening tools such as Sprout Social, Hootsuite, Buffer, Typefully, Tweet Hunter, LunarCrush, or similar
- Fluent English required
Full Job Posting
Company Description
- MultiBank Group is a global financial pioneer established in 2005 in California and now headquartered in Dubai, UAE.
- We specialize in delivering cutting edge trading technology, unparalleled liquidity, and exceptional customer service.
- Our extensive range of financial products includes Forex, Metals, Shares, Indices, Commodities, and Cryptocurrency CFDs.
Role Overview
- We’re looking for a highly creative and growth oriented X (Twitter) Growth Manager – Crypto to drive audience growth, engagement, and brand visibility across MultiBank Group’s Crypto social media and community channels, with a primary focus on X (formerly Twitter).
- You’ll be responsible for building and nurturing an active crypto community, creating engaging content, driving meaningful conversations, and leveraging AI powered content, analytics, and social listening tools.
Key Responsibilities
- Manage and grow MultiBank Group’s Crypto social media and community presence across X (Twitter), Telegram, Discord, LinkedIn, YouTube, and emerging Web3 platforms.
- Develop and execute social media and community growth strategies designed to increase followers, engagement, impressions, and community participation.
- Create and publish engaging content including market commentary, educational threads, crypto insights, product updates, community announcements, polls, and real time event coverage.
- Build and maintain relationships with traders, investors, influencers, KOLs, media partners, and crypto communities.
- Monitor crypto conversations, industry trends, competitor activity, and emerging narratives to identify growth opportunities and content ideas.
- Engage actively with community members through comments, replies, discussions, AMAs, and community initiatives to strengthen brand loyalty and visibility.
- Utilize AI powered content creation tools to generate content ideas, optimize messaging, create content variations, and improve content production efficiency.
- Leverage AI driven analytics, social listening, and audience intelligence tools to identify trends, monitor sentiment, and optimize content performance.
- Support community campaigns including trading competitions, product launches, partnerships, webinars, educational initiatives, and promotional activities.
- Collaborate closely with Marketing, Design, Product, PR, and Compliance teams.
- Track and analyze performance metrics including follower growth, engagement rates, reach, impressions, sentiment, and community activity.
- Prepare regular performance reports and provide actionable recommendations.
Qualifications & Skills
- Bachelor’s degree in Marketing, Communications, Media, Digital Marketing, Business, or a related field.
- 2–5+ years of experience in community management, social media management, growth marketing, or digital marketing.
- Experience in Crypto, Blockchain, Web3, Fintech, FX, CFD, or Financial Services is strongly preferred.
- Strong understanding of cryptocurrency markets, blockchain technology, DeFi, Web3 ecosystems, and crypto communities.
- Proven experience managing and growing X (Twitter), Telegram, Discord, or similar online communities.
- Exceptional copywriting and communication skills with the ability to create engaging, platform native content.
- Experience using AI powered tools such as ChatGPT, Claude, Gemini, Midjourney, Canva AI, Jasper, or similar content and productivity platforms.
- Familiarity with social media management, analytics, and social listening tools such as Sprout Social, Hootsuite, Buffer, Typefully, Tweet Hunter, LunarCrush, or similar platforms.
- Strong attention to detail and ability to work in fast paced, rapidly evolving market environments.
- Fluent English required; additional languages are a strong advantage.
Why Join Us?
- Join an industry leading global financial institution.
- Receive a competitive salary and comprehensive employee benefits.
- Access opportunities for professional growth and career advancement.
- Gain hands on experience with cutting edge AI powered marketing, community management, and analytics technologies.
- Be part of a collaborative, inclusive, and dynamic work environment.
- Contribute to a culture committed to innovation, community engagement excellence, and performance driven growth.
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