Martech Solutions Specialist
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Key skills for this role
About the Role
MultiBank Group seeks a MarTech Solutions Engineering Specialist to support marketing tracking and attribution across FX and Crypto products. The role requires 3+ years hands-on experience in MarTech and analytics, expertise in Google Tag Manager, GA4, Firebase, MMPs, and ad platforms.
Key Skills for This Role
Responsibilities
- Execute and maintain tracking implementation based on defined tracking strategies and guidelines
- Ensure consistency of events, naming conventions, and data structures across platforms and tools
- Translate business and marketing requirements into accurate and scalable tracking setups
- Support the rollout of tracking across new features, products, and markets
- Maintain clear documentation of tracking logic, event structures, and data flows
- Support integrations between browser, server and mobile data sources, analytics tools, MMPs, and advertising platforms
- Assist in maintaining accurate attribution across paid media channels
- Ensure required data points and identifiers are consistently captured and passed across systems for a full view of the user journey
- Monitor tracking performance and identify inconsistencies or gaps in marketing data
- Investigate and troubleshoot tracking issues across web and mobile environments
- Work with engineering, development, and data teams to resolve discrepancies and improve tracking reliability
- Communicate clearly on tracking status, issues, and dependencies across teams
Requirements
- 3+ years hands on experience in MarTech and analytics, preferably in FinTech or related industry
- Hands on experience with Google Tag Manager, analytics platforms including GA4, Firebase and similar, and MMPs (Adjust or similar) is a MUST
- Proven experience with major ad platforms (Meta, Google Ads, TikTok, etc.) and in depth understanding of browser and server side tracking setup and attribution signals
- Familiarity with CDPs (Segment or similar) and solid understanding of attribution and event based tracking
- Excellent problem solving skills, attention to detail and ability to work with cross functional teams
- Bachelor's degree in Marketing/Business Analytics, Information Systems, Computer Science or related field
Full Job Posting
Welcome to MultiBank Group
- MultiBank Group is a global financial pioneer established in 2005 in California and now headquartered in Dubai, UAE.
- We specialize in delivering cutting edge trading technology, unparalleled liquidity, and exceptional customer service.
- Our extensive range of financial products includes Forex, Metals, Shares, Indices, Commodities, and Cryptocurrency CFDs.
Role Overview
- We are seeking a highly detail oriented and technically curious MarTech Solutions Engineering Specialist to support our marketing tracking and attribution ecosystem across FX and Crypto products.
- This role sits at the intersection of engineering and marketing.
- You will work closely with marketing, product, data, and engineering teams to ensure every touchpoint in the customer journey is tracked accurately, attributed correctly, and routed to the right downstream systems.
Key Responsibilities
- Execute and maintain tracking implementation based on defined tracking strategies and guidelines.
- Ensure consistency of events, naming conventions, and data structures across platforms and tools.
- Translate business and marketing requirements into accurate and scalable tracking setups.
- Support the rollout of tracking across new features, products, and markets.
- Maintain clear documentation of tracking logic, event structures, and data flows.
- Support integrations between browser, server and mobile data sources, analytics tools, MMPs, and advertising platforms.
- Assist in maintaining accurate attribution across paid media channels.
- Ensure required data points and identifiers are consistently captured and passed across systems for a full view of the user journey.
- Collaborate with marketing teams to align tracking with campaign and attribution requirements.
- Support the reliability of data flows between tracking systems and downstream platforms.
- Monitor tracking performance and identify inconsistencies or gaps in marketing data.
- Investigate and troubleshoot tracking issues across web and mobile environments.
Qualifications & Skills
- 3+ years hands on experience in MarTech and analytics, preferably in FinTech or a related industry.
- Hands on experience with Google Tag Manager, analytics platforms including GA4, Firebase and similar and MMPs (Adjust or similar) is a MUST.
- Proven experience with major ad platforms (Meta, Google Ads, TikTok, etc.) and an in depth understanding of browser and server side tracking setup and attribution signals.
- Familiarity with CDPs (Segment or similar) and a solid understanding of attribution and event based tracking.
- Understanding of API integrations is a plus.
- Familiarity with CRMs, engagement platforms, behavioural analytics and reporting tools is a plus.
- Excellent problem solving skills, attention to detail and ability to work with cross functional teams.
- Bachelor's degree in Marketing/Business Analytics, Information Systems, Computer Science or a related field.
- Background in Forex, Crypto, or financial services is a plus.
Why Join Us?
- Work with an industry leading global financial institution.
- Competitive salary and comprehensive employee benefits.
- Opportunities for professional growth and career advancement.
- Collaborative, inclusive, and dynamic work environment.
- Commitment to innovation and professional excellence.
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