Workfront Product Owner
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Key skills for this role
About the Role
Manulife is looking for a highly technical Adobe Workfront Product Owner to lead platform strategy, governance, and optimization across the enterprise. You will own the full platform lifecycle, drive integrations and automation, and enable digital marketing and operational workflows.
Key Skills for This Role
Responsibilities
- Own the full Adobe Workfront platform lifecycle—from administration and configuration to optimization and enterprise scaling
- Define and maintain a multi year Workfront product roadmap aligned with digital marketing and operational transformation objectives
- Establish and lead a Workfront Centre of Excellence (CoE) and governance model for platform enhancements and adoption
- Own and prioritize the platform backlog based on business value, technical feasibility and organizational priorities
- Design, build and maintain Workfront Fusion automations and integrations across enterprise platforms
- Configure and maintain custom forms, templates, workflows, approval processes, request queues, portfolios, programs and dashboards
- Lead release management, testing, deployment and platform enhancement activities
- Partner with Digital Marketing, Brand, Customer Experience, Analytics, Legal, Compliance and Technology teams to optimize workflows
- Use Workfront Planning and Scenario Planner to support prioritization, resource allocation and capacity planning
- Lead the transition of platform ownership from external partners to internal teams
- Act as the primary liaison between business and marketing leaders, technology teams and platform users
- Lead change management, training and adoption initiatives across business segments
Requirements
- Deep hands on expertise administering and configuring Adobe Workfront
- Expert knowledge of custom forms, templates, workflows, reporting, dashboards, permissions and resource management in Workfront
- Strong Workfront Fusion experience including integrations, API connectivity, automation and error handling
- Experience integrating Workfront with Adobe Experience Cloud, CRM, DAM, marketing automation and enterprise systems
- Experience with SaaS platform administration, release management and support
- Demonstrated success serving as a Product Owner, Platform Owner or Technology Product Manager
- Ability to define and execute multi year product roadmaps in complex organizations
- Experience establishing Centres of Excellence and governance frameworks
- Adobe Certified Professional – Adobe Workfront Project Manager (AD0 E911)
- Experience supporting digital marketing, marketing operations, customer experience or enterprise workflow management functions
Full Job Posting
Position Overview
- A highly technical, strategic and hands on Adobe Workfront Product Owner responsible for the ongoing evolution, governance, administration and optimization of the Adobe Workfront platform across businesses and geographies.
- This role will enable digital marketing, campaign management, project delivery and operational workflows while ensuring the platform scales effectively across enterprise teams.
- You will serve as the organization's primary Workfront subject matter expert, leading platform strategy, roadmap development, governance, automation, integrations and user adoption.
Position Responsibilities
- Own the full Adobe Workfront platform lifecycle—from administration and configuration to optimization and enterprise scaling.
- Define and maintain a multi year Workfront product roadmap aligned with digital marketing and operational transformation objectives.
- Establish and lead a Workfront Centre of Excellence (CoE) and governance model for platform enhancements and adoption.
- Own and prioritize the platform backlog based on business value, technical feasibility and organizational priorities.
- Design, build and maintain Workfront Fusion automations and integrations across enterprise platforms.
- Configure and maintain custom forms, templates, workflows, approval processes, request queues, portfolios, programs and dashboards.
- Lead release management, testing, deployment and platform enhancement activities.
- Partner with Digital Marketing, Brand, Customer Experience, Analytics, Legal, Compliance and Technology teams to optimize workflows.
- Enable efficient execution of campaigns, projects, initiatives and business processes across segments.
- Design scalable workflow frameworks that improve collaboration, transparency, speed to market and governance.
- Use Workfront Planning and Scenario Planner to support prioritization, resource allocation and capacity planning.
- Develop executive dashboards and reporting that provide visibility into project health, utilization and portfolio performance.
Required Qualifications
- Deep hands on expertise administering and configuring Adobe Workfront.
- Expert knowledge of custom forms, templates, workflows, reporting, dashboards, permissions and resource management.
- Strong Workfront Fusion experience including integrations, API connectivity, automation and error handling.
- Experience integrating Workfront with Adobe Experience Cloud, CRM, DAM, marketing automation and enterprise systems.
- Experience with SaaS platform administration, release management and support.
- Knowledge of Agile delivery methodologies and product management practices.
- Demonstrated success serving as a Product Owner, Platform Owner or Technology Product Manager.
- Ability to define and execute multi year product roadmaps in complex organizations.
- Experience establishing Centres of Excellence and governance frameworks.
- Strong stakeholder management, communication, and change leadership capabilities.
- Experience supporting digital marketing, marketing operations, customer experience or enterprise workflow management functions.
- Required: Adobe Certified Professional — Adobe Workfront Project Manager (AD0 E911).
Salary Range
- Salary range is expected to be between CAD 125,100.00 and CAD 175,100.00.
- Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
Working Arrangement
- Hybrid
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