Visual Merchandising Executive
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Key skills for this role
About the Role
The Estée Lauder Companies seeks a Visual Merchandising Executive on a temporary/project basis in Dubai. The role involves executing visual merchandising strategies, managing window displays, and ensuring brand consistency across retail networks in the Middle East.
Key Skills for This Role
Responsibilities
- Develop layout and promotional VM guidelines in line with Brand direction and cascade to Retail Partners and Field Teams
- Ensure excellence in execution through VM checklists, regular store visits, and timely feedback
- Support key door openings, new store and counter launches in coordination with Store Development and external stakeholders
- Lead VM training sessions to coach and develop Retail Partners and store teams
- Maintain strong alignment with Brand Marketing Calendars and VM briefs
- Adapt global assets, prepare simulations, and seek Brand approvals prior to execution
- Manage planograms, adapting for different store concepts and local requirements
- Act as the main point of contact for all VM related topics for stores and Retail Partners
- Deliver impactful window displays, graphics, layouts, interior signage, and localized VM adaptations
- Manage screen content (CMS coordination, troubleshooting, and content updates)
- Prepare print briefs including cropping, supplier bidding, proofing, installation planning, and quality control
- Analyze sales and merchandising reports to drive continuous improvement
Requirements
- Proven experience as a Visual Merchandiser, ideally within the cosmetics or beauty industry
- Strong Middle East regional experience
- Hands on experience in consumer journey design, windows, graphics, layouts, interior signage, VM localization, store openings
- Strong understanding of current VM trends and best practices
- Ability to interpret design drawings and apply design awareness to VM execution
- Experience analyzing sales and merchandising reports
- Budget management and tendering experience
- Strong organizational skills with exceptional attention to detail
- Excellent communication and stakeholder management skills
- Proficiency in MS Office and Adobe Illustrator, Photoshop, or similar visual tools
Full Job Posting
About The Role
- We are looking for a passionate and detail oriented Visual Merchandising Executive to join our Middle East team in Dubai on a temporary/ project basis.
- This role is pivotal in delivering world class visual merchandising execution across our retail network, ensuring brand consistency, commercial excellence and an elevated consumer journey in store.
- You will work closely with Brand, Retail and regional teams to bring global guidelines to life through localized, high impact visual solutions.
Key Responsibilities Visual Merchandising & Execution
- Develop layout and promotional VM guidelines in line with Brand direction and cascade to Retail Partners and Field Teams.
- Ensure excellence in execution through VM checklists, regular store visits, and timely feedback.
- Support key door openings, new store and counter launches in coordination with Store Development and external stakeholders.
- Lead VM training sessions to coach and develop Retail Partners and store teams.
- Maintain strong alignment with Brand Marketing Calendars and VM briefs.
- Adapt global assets, prepare simulations, and seek Brand approvals prior to execution.
- Manage planograms, adapting for different store concepts and local requirements.
- Act as the main point of contact for all VM related topics for stores and Retail Partners.
Windows, Graphics & In store Experience
- Deliver impactful window displays, graphics, layouts, interior signage, and localized VM adaptations.
- Manage screen content (CMS coordination, troubleshooting, and content updates).
- Prepare print briefs including cropping, supplier bidding, proofing, installation planning, and quality control.
Reporting, Budget & Operations
- Analyze sales and merchandising reports to drive continuous improvement.
- Manage VM OPEX budget, tendering, accruals, and financial reporting in collaboration with Finance.
- Maintain VM status reports, RAG reports, and weekly updates to Brand and Retail teams.
- Track, audit, and manage VM collateral, tools, visuals, screens, and warehouse inventory.
- Oversee ordering of loose furniture and store design hardware.
- Handle VM administration including POs, permits, licenses, and partner coordination.
- Manage Arabic translations ensuring message accuracy.
- Prepare qualitative reports with images for local and EMEA stakeholders.
Key Requirements
- Proven experience as a Visual Merchandiser, ideally within the cosmetics or beauty industry
- Strong Middle East regional experience
- Hands on experience in: Consumer journey design, Windows, graphics, layouts & interior signage, VM localization, Store openings & retail environments
- Strong understanding of current VM trends and best practices
- Ability to interpret design drawings and apply design awareness to VM execution
- Experience analyzing sales and merchandising reports
- Budget management and tendering experience
- Strong organizational skills with exceptional attention to detail
- Excellent communication and stakeholder management skills
Technical Skills
- MS Office (Excel, PowerPoint, Word)
- Adobe Illustrator, Photoshop, or similar visual tools
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