User Growth & Lifecycle Marketing Manager
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Key skills for this role
About the Role
Binance is seeking an experienced User Growth & Lifecycle Marketing Manager to lead global lifecycle marketing campaigns, optimize user onboarding, and drive retention. The role requires over 5 years in internet industry with senior growth roles in e-commerce or fintech, and bilingual English/Arabic.
Key Skills for This Role
Responsibilities
- Lead optimization of new user onboarding process to improve activation and first time transaction conversion rates
- Build comprehensive user lifecycle management system and user segmentation framework
- Design and optimize user referral and viral growth mechanisms
- Lead A/B testing and user segmentation strategies
- Collaborate with teams across the organization to ensure smooth execution of lifecycle marketing strategies
- Utilize data analysis skills to uncover business insights and develop data driven solutions
- Stay informed on each Business Unit's products, features, user preferences, and pain points
Requirements
- Proven track record of successful growth from zero to one or from one to a thousand users
- Over 5 years of experience in the internet industry
- More than 3 years in senior user growth roles within transaction based sectors such as e commerce or fintech
- Experience leading growth projects with systematic framework and methodology
- In depth understanding of AB testing, funnel analysis, and custom strategies
- Knowledge and experience in using marketing automation platforms/tools
- Strong data driven thinking and ability to establish data monitoring systems
- Bilingual English/Arabic required
Full Job Posting
About the Role
- We are seeking an experienced User Growth & Lifecycle Marketing Manager to manage and collaborate with teams and oversee global lifecycle marketing campaigns.
Responsibilities
- Activation and Conversion: Lead the optimization of the new user onboarding process by implementing product iterations, personalized marketing campaigns tailored to individual users, and targeted engagement strategies to improve new user activation and first time transaction (FTT) conversion rates.
- Retention and Repeat Purchase: build a comprehensive user lifecycle management system and user segmentation framework, and enhanced user engagement and repeat purchase frequency through the development of membership programs, point systems, gamification, and various other strategies including cross
- Design and optimize user referral and viral growth mechanisms to drive product organic growth.
- Lead A/B testing and user segmentation strategies to implement refined operations and achieve optimal allocation of operational resources.
- Collaborate with teams across the organisation to ensure smooth execution of lifecycle marketing strategies and campaigns.
- Utilise strong logical thinking and data analysis skills to uncover business insights, identify problems, and develop data driven solutions.
- Stay well informed on each Business Unit's products, including their features, user preferences, and pain points.
Requirements
- Proven track record of successful growth from zero to one or from one to a thousand users, leading initiatives in user retention, conversion, and repeat purchase with significant results.
- Over 5 years of experience in the internet industry, with more than 3 years in senior user growth roles within transaction based sectors such as e commerce or fintech.
- Experience of individually leading growth projects, operations or campaigns with systematic framework and methodology.
- In depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies.
- Knowledge and experiences in using marketing automation platforms/ tools.
- Possess strong data driven thinking, capable of establishing and improving data monitoring and analysis systems for user operations, with the ability to keenly identify issues through data and propose corresponding solutions.
- Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points.
- Bilingual English/Arabic is required to be able to coordinate with partners and stakeholders in the MENA region.
Why Binance
- Shape the future with the world’s leading blockchain ecosystem
- Collaborate with world class talent in a user centric global organization with a flat structure
- Tackle unique, fast paced projects with autonomy in an innovative environment
- Thrive in a results driven workplace with opportunities for career growth and continuous learning
- Competitive salary and company benefits
- Work from home arrangement (the arrangement may vary depending on the work nature of the business team)
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