[UAE] Senior Product Manager
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Key skills for this role
About the Role
Sia is seeking a Senior Product Manager with a strong background in consumer-facing digital products and loyalty programs, preferably in the retail sector. The role involves defining product vision, driving execution, and delivering engaging customer experiences.
Key Skills for This Role
Responsibilities
- Define and execute product vision, strategy, and roadmap for consumer facing digital products (web and mobile applications)
- Develop differentiating product positioning and messaging across primary customer and market segments
- Lead end to end product lifecycle management from ideation and business case development to launch, optimization, and continuous enhancement
- Drive the design and implementation of customer centric experiences that increase customer engagement, loyalty participation, retention, and revenue generation
- Define and prioritize product features based on customer insights, analytics, business objectives, and market opportunities
- Translate business needs into detailed product requirements and user stories
- Collaborate closely with engineering, UX/UI, CRM, analytics, and marketing teams to deliver high quality solutions
- Leverage customer data, loyalty insights, and behavioral analytics to inform product decisions
- Own and monitor product KPIs including adoption, engagement, conversion, retention, NPS, and loyalty performance metrics
- Lead Agile delivery processes and manage product backlogs, sprint prioritization, and release planning
- Conduct market assessments, competitive analysis, and benchmark industry trends and emerging loyalty capabilities
- Work with stakeholders across business and technology teams to align product outcomes with strategic objectives
Requirements
- Bachelor’s degree in Business, Product Management, Engineering, Computer Science, Digital Technology, or related field (Master’s preferred)
- 8–10+ years of experience, with at least 5+ years in Product Management roles
- Significant experience managing consumer facing mobile and web applications
- Hands on experience designing, implementing, or managing Loyalty Programs, customer engagement platforms, rewards ecosystems, or CRM products
- Prior experience within Retail, eCommerce, FMCG, Hospitality, or customer centric industries (Retail strongly preferred)
- Strong experience working with Agile delivery methodologies (Scrum/Kanban)
- Excellent stakeholder management and client facing skills
Full Job Posting
Job Description
- We are seeking an experienced Senior Product Manager with a strong background in consumer facing digital products (mobile applications and web platforms) and demonstrated experience in Loyalty Programs, preferably within the Retail sector.
- The ideal candidate will combine customer centric thinking, digital product leadership, and commercial acumen to define product vision, drive execution, and deliver engaging customer experiences that increase acquisition, retention, and loyalty value.
Key Responsibilities
- Define and execute product vision, strategy, and roadmap for consumer facing digital products (web and mobile applications)
- Develop differentiating product positioning and messaging across primary customer and market segments
- Lead end to end product lifecycle management from ideation and business case development to launch, optimization, and continuous enhancement
- Drive the design and implementation of customer centric experiences that increase customer engagement, loyalty participation, retention, and revenue generation
- Define and prioritize product features based on customer insights, analytics, business objectives, and market opportunities
- Translate business needs into detailed product requirements and user stories
- Collaborate closely with engineering, UX/UI, CRM, analytics, and marketing teams to deliver high quality solutions
- Leverage customer data, loyalty insights, and behavioral analytics to inform product decisions
- Own and monitor product KPIs including adoption, engagement, conversion, retention, NPS, and loyalty performance metrics
- Lead Agile delivery processes and manage product backlogs, sprint prioritization, and release planning
- Conduct market assessments, competitive analysis, and benchmark industry trends and emerging loyalty capabilities
- Work with stakeholders across business and technology teams to align product outcomes with strategic objectives
Qualifications
- Holds a Bachelor’s degree in Business, Product Management, Engineering, Computer Science, Digital Technology, or a related field (Master’s degree preferred)
- Has 8–10+ years of experience, with at least 5+ years in Product Management roles
- Demonstrates significant experience managing consumer facing mobile and web applications
- Has hands on experience designing, implementing, or managing Loyalty Programs, customer engagement platforms, rewards ecosystems, or CRM products
- Brings prior experience within Retail, eCommerce, FMCG, Hospitality, or customer centric industries (Retail strongly preferred)
- Has strong experience working with Agile delivery methodologies (Scrum/Kanban)
- Can effectively communicate and collaborate with engineering, UX/UI, analytics, and business teams
- Possesses strong knowledge of customer journeys, personalization, CRM, and customer engagement ecosystems
- Has experience with product analytics, experimentation, and A/B testing
- Demonstrates strong understanding of digital KPIs and product performance management
- Has experience with prototyping and requirements definition tools such as Figma, Jira, Confluence, Miro, etc.
- Possesses excellent stakeholder management and client facing skills
What a career at Sia offer you?
- Competitive compensation: an competitive salary and benefits package, benchmarked against the market to ensure the most competitive offers.
- Entrepreneurial spirit: Join us on an entrepreneurial journey that not only fosters innovation but also empowers you to drive your own success.
- Tailored career advocacy program: Receive dedicated support designed to help you achieve your professional aspirations.
- Continuous growth: Engage with ongoing opportunities for learning and development, particularly in new and emerging topics.
About Sia
- Sia is a specialist Management Consulting firm born in Paris, France in 1999 and has grown into a global firm with over 3,000 employees and annual revenue exceeding $500m.
- Sia is a pioneer of Consulting 4.0, deploying augmented Consultants capable of leveraging emerging digital technology.
- In the Middle East, Sia provides expert advisory services on strategy & execution, innovation, operational performance & cost reduction, cyber & data security, efficient organisation, transformation & change management, HR performance, and IT performance.
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