Senior Product Manager
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Key skills for this role
About the Role
We are seeking an experienced Senior Product Manager with a strong background in consumer-facing digital products (mobile applications and web platforms) and demonstrated experi.
Key Skills for This Role
Responsibilities
- Define and execute product vision, strategy, and roadmap for consumer facing digital products (web and mobile applications)
- Develop differentiating product positioning and messaging across primary customer and market segments
- Lead end to end product lifecycle management from ideation to launch, optimization, and continuous enhancement
- Drive the design and implementation of customer centric experiences that increase engagement, loyalty participation, retention, and revenue
- Define and prioritize product features based on customer insights, analytics, business objectives, and market opportunities
- Translate business needs into detailed product requirements and user stories
- Collaborate closely with engineering, UX/UI, CRM, analytics, and marketing teams to deliver high quality solutions
- Leverage customer data, loyalty insights, and behavioral analytics to inform product decisions
- Own and monitor product KPIs including adoption, engagement, conversion, retention, NPS, and loyalty performance metrics
- Lead Agile delivery processes and manage product backlogs, sprint prioritization, and release planning
- Conduct market assessments, competitive analysis, and benchmark industry trends and emerging loyalty capabilities
- Work with stakeholders across business and technology teams to align product outcomes with strategic objectives
Requirements
- Strong background in consumer facing digital products (mobile applications and web platforms)
- Demonstrated experience in Loyalty Programs, preferably within the Retail sector
- Customer centric thinking, digital product leadership, and commercial acumen
- Ability to define product vision, drive execution, and deliver engaging customer experiences
- Experience working cross functionally with technology, design, marketing, CRM, and business teams
Full Job Posting
Overview
- We are seeking an experienced Senior Product Manager with a strong background in consumer facing digital products (mobile applications and web platforms) and demonstrated experience in Loyalty Programs, preferably within the Retail sector.
- The ideal candidate will combine customer centric thinking, digital product leadership, and commercial acumen to define product vision, drive execution, and deliver engaging customer experiences that increase acquisition, retention, and loyalty value.
- This role requires a strategic product leader capable of translating customer insights and business priorities into scalable digital experiences while working cross functionally with technology, design, marketing, CRM, and business teams.
Key Responsibilities
- Define and execute product vision, strategy, and roadmap for consumer facing digital products (web and mobile applications)
- Develop differentiating product positioning and messaging across primary customer and market segments
- Lead end to end product lifecycle management from ideation and business case development to launch, optimization, and continuous enhancement
- Drive the design and implementation of customer centric experiences that increase customer engagement, loyalty participation, retention, and revenue generation
- Define and prioritize product features based on customer insights, analytics, business objectives, and market opportunities
- Translate business needs into detailed product requirements and user stories
- Collaborate closely with engineering, UX/UI, CRM, analytics, and marketing teams to deliver high quality solutions
- Leverage customer data, loyalty insights, and behavioral analytics to inform product decisions
- Own and monitor product KPIs including adoption, engagement, conversion, retention, NPS, and loyalty performance metrics
- Lead Agile delivery processes and manage product backlogs, sprint prioritization, and release planning
- Conduct market assessments, competitive analysis, and benchmark industry trends and emerging loyalty capabilities
- Work with stakeholders across business and technology teams to align product outcomes with strategic objectives
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