Training Manager - Sales
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Key skills for this role
About the Role
Al Rawabi Dairy Company seeks a Training Manager to design, implement, and evaluate sales training programs for the sales team. Requires 5-10 years of experience in sales training within FMCG, dairy, or food & beverage sectors, and a bachelor's degree in Business Administration or related field.
Key Skills for This Role
Responsibilities
- Develop and execute annual sales training plans
- Conduct onboarding programs for new sales employees
- Design training materials, manuals, presentations, and e learning content
- Train sales teams on dairy products, sales techniques, negotiation skills, customer relationship management, route to market strategies, and food safety standards
- Assess training needs through performance reviews and sales data analysis
- Organize workshops, coaching sessions, and field training
- Evaluate training effectiveness using KPIs and feedback surveys
- Collaborate with Sales Managers to identify skill gaps
- Monitor industry trends and introduce best training practices
- Manage training budgets and external training providers
- Maintain training records and compliance documentation
Requirements
- Bachelor's degree in Business Administration, Marketing, Human Resources, Education, or related field
- 5–10 years of experience in sales training, preferably within FMCG, dairy, food & beverage, or agricultural sectors
- Strong knowledge of sales processes and customer management
- Experience in instructional design and adult learning principles
- Excellent presentation and communication skills
- Proficiency in Microsoft Office and Learning Management Systems (LMS)
Full Job Posting
Job Purpose
- The Training Manager is responsible for designing, implementing, and evaluating training programs that enhance the knowledge, skills, and performance of the sales team.
- The role ensures that sales representatives understand dairy products, sales techniques, customer service standards, market trends, and company policies to achieve business objectives.
Key Responsibilities
- Develop and execute annual sales training plans.
- Conduct onboarding programs for new sales employees.
- Design training materials, manuals, presentations, and e learning content.
- Train sales teams on dairy products and product features, sales techniques and negotiation skills, customer relationship management, route to market strategies, and food safety and quality standards.
- Assess training needs through performance reviews and sales data analysis.
- Organize workshops, coaching sessions, and field training.
- Evaluate training effectiveness using KPIs and feedback surveys.
- Collaborate with Sales Managers to identify skill gaps.
- Monitor industry trends and introduce best training practices.
- Manage training budgets and external training providers.
- Maintain training records and compliance documentation.
Qualifications
- Bachelor's degree in Business Administration, Marketing, Human Resources, Education, or related field.
- 5–10 years of experience in sales training, preferably within FMCG, dairy, food & beverage, or agricultural sectors.
- Strong knowledge of sales processes and customer management.
- Experience in instructional design and adult learning principles.
- Excellent presentation and communication skills.
- Proficiency in Microsoft Office and Learning Management Systems (LMS).
Key Skills
- Sales Coaching
- Training & Development
- Leadership
- Performance Management
- Presentation & Facilitation
- Communication & Interpersonal Skills
- Data Analysis
- Project Management
- Stakeholder Management
KPIs
- Training completion rate.
- Sales team productivity improvement.
- Increase in sales revenue after training interventions.
- Product knowledge assessment scores.
- Employee retention and engagement levels.
- Customer satisfaction metrics.
- Time to productivity for new sales hires.
Reporting Structure
- Reports to: Sales Director / Commercial Director / HR Director
- Supervises: Sales Trainers, Training Coordinators, or Learning Specialists
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