Trade Marketing Lead
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Key skills for this role
About the Role
Novo Nordisk is seeking a Head of Channel & Trade Marketing to lead trade marketing strategy across the Gulf region, focusing on retail pharmacies, clinics, and hospitals. The role involves developing activation plans, managing budgets, and leading a team.
Key Skills for This Role
Responsibilities
- Develop and own the annual trade marketing strategy across retail pharmacy, obesity focused and aesthetic clinics, and hospital systems
- Lead differentiated activation programmes for each trade setting
- Own the Trade Marketing A&P and TTS budget across all Gulf markets
- Champion a data and insight led approach using IQVIA, pharmacy audits, sell out data and HCP listening programmes
- Act as the primary commercial interface between Brand, Medical Affairs, Sales, Regulatory and Market Access
- Lead, coach and develop a team of three Trade Marketing Managers
Requirements
- Bachelor's degree in Marketing, Business Administration, Pharmacy or related discipline (MBA advantageous)
- 8 12 years of progressive experience in Trade Marketing, Commercial Excellence or Channel Marketing, including at least 3 years leading people
- Proven track record of developing and executing channel specific brand activation across multiple trade environments
- Hands on experience managing Trade Term Spending (TTS) and promotional budgets at a regional or multi market level
- Strong analytical fluency across sell out data, IQVIA/IMS data, pharmacy audits and channel dashboards
- Solid experience working in the Gulf / Middle East region
- Willingness to travel 25 35% across Gulf markets
Full Job Posting
Your new role
- As Head of Channel & Trade Marketing, you will sit at the intersection of brand strategy and channel execution, owning how Novo Nordisk shows up across retail pharmacies, clinics, and hospitals throughout the UAE, Kuwait, Oman, Qatar, Bahrain and Yemen.
- Leading a team of three Trade Marketing Managers, you will shape the experience of our portfolio – with a strong focus on obesity – at every point of dispensing and point of care.
Day to day Your Responsibilities Will Include
- Developing and owning the annual trade marketing strategy across retail pharmacy (and e commerce), obesity focused and aesthetic clinics, and hospital systems, translating regional brand campaigns into channel adapted activation plans.
- Leading differentiated activation programmes for each trade setting – from pharmacy merchandising and shopper activations to clinical waiting room materials and hospital formulary engagement assets.
- Owning the Trade Marketing A&P and TTS budget across all Gulf markets, ensuring efficient allocation, ROI tracking and full compliance with Novo Nordisk's global ethical standards and local MOH regulations.
- Championing a data and insight led approach, drawing on IQVIA, pharmacy audits, sell out data and HCP listening programmes to optimise activation investment and channel mix.
- Acting as the primary commercial interface between Brand, Medical Affairs, Sales, Regulatory and Market Access to ensure aligned go to market execution and best in class new product trade launches.
- Leading, coaching and developing a team of three across channel specialism and geographic coverage, building capability in shopper marketing, channel analytics and HCP engagement.
Your Skills & Qualifications
- A Bachelor's degree in Marketing, Business Administration, Pharmacy or a related discipline (MBA advantageous), supported by 8 12 years of progressive experience in Trade Marketing, Commercial Excellence or Channel Marketing, including at least 3 years leading people.
- A proven track record of developing and executing channel specific brand activation across multiple trade environments, ideally with FMCG and pharmaceutical adjacency (e.g. consumer health, OTC).
- Hands on experience managing Trade Term Spending (TTS) and promotional budgets at a regional or multi market level, with strong analytical fluency across sell out data, IQVIA/IMS data, pharmacy audits and channel dashboards.
- Solid experience working in the Gulf / Middle East region, with a strong understanding of GCC regulatory, cultural and market dynamics; retail pharmacy channel activation experience in UAE, KSA or Kuwait is a plus.
- Familiarity with obesity or chronic disease therapy areas is desirable, alongside the ability to influence without full authority across diverse cross functional stakeholders.
- Willingness to travel 25 35% across Gulf markets.
Working at Novo Nordisk
- Every day we seek the solutions that defeat serious chronic diseases.
- For over 100 years, this dedication has driven us to build a company focused on lasting change for long term health.
- When you join us, you're not just starting a job – you're becoming part of a story that spans generations.
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