Trade Activation Manager-OTC
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Key skills for this role
About the Role
Reckitt seeks a Trade Activation Manager to lead in-store strategies for OTC brands. The role involves collaborating with sales and marketing, analyzing data, managing promotions, and driving category growth with 3+ years of FMCG experience.
Key Skills for This Role
Responsibilities
- Collaborate with sales and marketing to bring life to our go to market plans, product launches, in store executions, and promotional activities.
- Use commercial and marketing data to shape decisions and build compelling sales narratives, enhancing brand engagement and customer plans.
- Prepare Category Channel files, Promotion consumption files by month and quarter for analyzing Category growth. Category sales forecast vs actual numbers for regular and promotion stocks.
- Communication and timely execution of all central/local promotions to all gulf markets by coordinating with the brand team, supply chain and logistics.
- Analyze Market Share by Sales Channels (Modern and General Trade) as per Ac Nielsen data, and EPOS to highlight distribution gaps in respective channels, analyze competition.
- Understanding Presence and Placement guideline for overall category and build Planograms at a store/ channel level.
- Provide support in Demand Planning streams for upcoming months, in line with liquidation plans for each region/ channel. SKU rationalization and Baseline reviews with control on over stocks, residuals and SLOBS.
- Define and deploy channel activation program based on identified Physical Availability KPI targets.
- Monitor and track POSM spend, provide suggestive action on optimizing spends. Raise PO and track payments.
Requirements
- Minimum bachelor’s degree level ideally in a business related subject from a recognized University.
- Minimum 3 years FMCG experience in Sales/ Trade Marketing/ Marketing/ Operations and Key Account Management.
- Strong understanding of the criticality of 4P planning and performance.
- Effective monitoring of the Activations and Deployment plan, reporting variances and suggesting corrective action required.
- Tracking of Big Bet deliverables, in store executions and monitoring the impact of these on overall brands/ segments (IMS, Shares, Sell out).
- Conduct market visits and retail audits to understand market conditions, brand positioning, competitor activity and identify issues and opportunities.
Full Job Posting
About the Role
- Dive into the heart of commerce as our new Trade Activation Manager at Reckitt, where you'll take the lead in creating impactful strategies that boost our sales and market presence.
- Your expertise with the 4Ps will carve out innovative paths for our category strategies, embodying the brand vision within marketplaces.
Your Responsibilities
- Collaborate with sales and marketing to bring life to our go to market plans, product launches, in store executions, and promotional activities.
- Use commercial and marketing data to shape decisions and build compelling sales narratives, enhancing brand engagement and customer plans.
- Prepare Category Channel files, Promotion consumption files by month and quarter for analyzing Category growth. Category sales forecast vs actual numbers for regular and promotion stocks.
- Communication and timely execution of all central/local promotions to all gulf markets by coordinating with the brand team, supply chain and logistics.
- Analyze Market Share by Sales Channels (Modern and General Trade) as per Ac Nielsen data, and EPOS to highlight distribution gaps in respective channels, analyze competition.
- Understanding Presence and Placement guideline for overall category and build Planograms at a store/ channel level.
- Provide support in Demand Planning streams for upcoming months, in line with liquidation plans for each region/ channel. SKU rationalization and Baseline reviews with control on over stocks, residuals and SLOBS.
- Define and deploy channel activation program based on identified Physical Availability KPI targets.
- Monitor and track POSM spend, provide suggestive action on optimizing spends. Raise PO and track payments.
The Experience We're Looking For
- Strong understanding of the criticality of 4P planning and performance.
- Effective monitoring of the Activations and Deployment plan, reporting variances and suggesting corrective action required.
- Tracking of Big Bet deliverables, in store executions and monitoring the impact of these on overall brands/ segments (IMS, Shares, Sell out).
- Conduct market visits and retail audits to understand market conditions, brand positioning, competitor activity and identify issues and opportunities to monitor and suggest merchandising equipment.
- Minimum bachelor’s degree level ideally in a business related subject from a recognized University.
- Minimum 3 years FMCG experience in Sales/ Trade Marketing/ Marketing/ Operations and Key Account Management.
The Skills for Success
- Trade Marketing, Field sales; Field sales management, Ecommerce, Analysing sales and Ecommerce data, Leadership skills, Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strat
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