Strategy Director

Purpose-built to unite Canada’s top technologists, strategists and marketing leaders, our goal as an agency is to push marketing technology to its limits to deliver leading, human-first 1:1 experiences that drive business for our clients. We focus on marketing that matters, messages that connect, and a rooting in empathy and innovation. Though specialized in digital 1:1 (email, mobile push, SMS, web, app, chat, IOT), our wheelhouse spans any initiative whose end-result is a powerful experience rooted in personalization. We are platform agnostic, channel agnostic, and proud to support some of North America’s biggest and best-loved brands.

At our core, we’re an agency for people who believe in better, who live by their values, and who don’t mind winning a bunch of awards. We think you’d be a great fit.

We are seeking a Strategy Director to join our mission. Reporting to the Chief Strategy Officer and working closely with our cross-functional teams, you’ll use your strategic skills, data know-how and CRM expertise to uncover new and better ways for our diverse portfolio of clients to connect with and delight their customers across 1:1 and CRM initiatives and lifecycle programming.

You will lead a variety of projects and programs, going deep to understand the market, the customer, the vertical, the brand, and their points of intersection before synthesizing your customer-first recommendations: Within 1:1 or data-driven channels, how can we best attract, engage, build trust, build loyalty – and help the buyer buy?

You will confidently translate strategic insights, pillars and recommendations into briefs and technical requests that inspire big thinking while supporting implementation-to-spec.

And on the other side, you will use your analytical skills to bring clarity to program performance, helping uncover what has worked, with whom, and how we can do better.