Staff Product Designer - Growth (Engage - Incentives)
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Key skills for this role
About the Role
The role involves leading product design for user engagement, utilizing data-driven insights, and collaborating with cross-functional teams to enhance user experiences.
Key Skills for This Role
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Overview
- The team
- We are looking for a Staff Product Designer to play a crucial role in shaping the future of Kraken in the crypto space.
- This is a staff-level IC role, with ownership of complex, high-impact design challenges on the Growth team.
- The focus of this role spans first-time user experience, retention, referrals, incentives, and ongoing engagement, helping users unlock access to a wide range of Kraken products and reach long-term value.
- The team is highly data-focused and collaborates with a wide range of stakeholders across Kraken to make sure we offer access to crypto to as many people as possible around the world.
- Join us if you feel excited about contributing to our mission by creating intuitive and aesthetically excellent user experiences.
- We re obsessed with our products and care about the smallest details.
- We have an open and trusting team culture where we share candid and honest feedback to achieve the best results.
- The opportunity
- Raise the bar for the industry by leading staff-level design work across FTUE, retention, referrals, incentives, and engagement, elevating Kraken s brand and setting clear benchmarks for quality and impact.
- Shape and evolve Kraken s design language at scale, strengthening visuals across products while guiding growth-focused patterns adopted across teams.
- Drive exceptional end-to-end user experiences by partnering closely with designers, product managers, data analysts, and engineers on lifecycle-critical surfaces.
- Influence senior stakeholders to uphold high standards for growth, trust, and usability across onboarding and engagement experiences.
- Own work fully as a staff-level IC, with accountability for design quality and measurable business outcomes.
- Stay ahead of user behavior and market shifts, using customer insights and performance data to refine growth and engagement strategy.
- Lead by example in design reviews, seeking feedback, giving clear direction, and raising team-wide standards through judgment and craft.
- Design high-fidelity interactive experiences, using prototyping to explore flows, motion, and transitions.
- Apply AI thoughtfully in the design process to accelerate exploration, test ideas, and improve experience quality while maintaining strong design judgment.
Skills You Should Hodl
- 8+ years delivering end-to-end product design, with a portfolio showing shipped, high-impact mobile and web work.
- Staff-level product judgment. You define direction, not only solutions, and operate independently across complex problem spaces.
- Working knowledge of AI tools and workflows to accelerate exploration, iteration, and validation, paired with strong design judgment.
- Strong UX and visual design skills, with a consistent record of solving ambiguous, growth-focused problems.
- Deep experience designing first-time user experience, activation, retention, referrals, incentives, and engagement flows.
- Data-informed practice using qualitative research and quantitative signals, including experimentation and A/B testing tied to outcomes.
- Proven ability to balance user needs, business goals, and technical constraints at scale.
- Prototyping skills, including high-fidelity interaction design, motion, and state-based behavior to communicate intent and polish.
- Comfort leading high-impact initiatives while collaborating closely with designers and cross-functional partners.
- Strong communication and organizational skills, with the ability to influence senior stakeholders and align teams. Clear, confident presentation of design decisions to design and non-design audiences.
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