Web and Brand Designer - Breakout Prop
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Kraken is looking for a Web and Brand Designer to own design for Breakout Prop across web, lifecycle, and brand. This hands-on role involves designing the website and conversion flows, building AI-powered design systems for team self-service, and evolving the brand.
Key Skills for This Role
Responsibilities
- Own web design and UX end to end: design the Breakout website, landing pages, and conversion flows
- Build the AI design system that lets the team self serve: turn high friction design requests into components, templates, prompts, and automations
- Extend design across the marketing surface: lifecycle email, organic social, and campaign visuals
- Own and evolve the brand system: maintain and govern Breakout's brand guidelines, component library, and asset toolkit
- Use AI as primary production engine: recommend and use tools like Claude Design, Figma, and Nano Banana Pro
- Prototype fast: turn copy and concepts into clickable, code backed prototypes
- Partner with engineering on clean handoff: work closely with developers on website build and component implementation
- Set the design quality bar for Breakout across web, email, and social
- Partner with Payward's design and brand teams where their scale helps
- Document systems into guidelines, prompt libraries, and how tos for the whole org
Requirements
- 5+ years of hands on web and digital design experience with a strong portfolio of shipped web and marketing design work
- Deep command of website UX: information architecture, responsive layout, design systems, interaction and conversion design, and dev ready handoff in Figma
- Strong, demonstrable AI design skills; experience with Claude Design and other AI visual design tools
- Systems builder mindset: experience building design systems or tooling that enable others to produce on brand work
- Comfortable designing web, lifecycle email, organic social, and brand assets
- Ability to produce clickable, code backed prototypes (HTML/CSS comfort or AI assisted code is a plus)
- Strong collaborator and communicator; clean handoffs to engineering
- Bias to ship; does not wait for permission to prototype
- Crypto native or genuinely curious about crypto, trading, and prop
Full Job Posting
The Team
- Breakout is a crypto prop trading program giving skilled traders access to capital, with up to 90% of profits going to the trader.
- You will own design for Breakout across web, lifecycle, and brand, with web as the clear priority.
- This is a hands on, in the trenches role, not a manager role.
The Opportunity
- Own web design and UX end to end. Design the Breakout website, landing pages, and conversion flows.
- Build the AI design system that lets the team self serve.
- Extend design across the marketing surface: lifecycle email, organic social, and campaign visuals.
- Own and evolve the brand system: maintain and govern Breakout's brand guidelines, component library, and asset toolkit.
- Use AI as your primary production engine.
- Prototype fast: turn copy and concepts into clickable, code backed prototypes.
- Partner with engineering on a clean handoff.
- Set the design quality bar for Breakout across web, email, and social.
- Partner with Payward's (Kraken's) design and brand teams where their scale and systems accelerate your work.
- Document your systems for the whole org.
What You Bring
- 5+ years of hands on web and digital design experience, with a strong portfolio of shipped web and marketing design work in a fast moving environment.
- Web UX and conversion first: deep command of website UX, information architecture, responsive layout, design systems, interaction and conversion design, and dev ready handoff in Figma.
- Strong, demonstrable AI design skills: experience with Claude Design and other AI visual design tools is essential.
- A systems builder, not a one off maker: experience building design systems or tooling that let other people produce on brand work without you.
- Range across the marketing surface: comfortable designing web, lifecycle email, organic social, and brand assets.
- Brand sensibility without preciousness: can hold and evolve a brand while the team ships fast.
- Prototyping chops: can produce clickable, code backed prototypes (HTML/CSS comfort or AI assisted code is a plus).
- Strong collaborator and communicator: clean handoffs to engineering, fast in Slack threads, able to brief and enable non designers.
- Bias to ship: does not wait for permission to prototype.
- Crypto native or genuinely curious about crypto, trading, and prop.
Nice to Have
- Performance creative design – experience designing and iterating paid ad creative (static, motion, and video) at volume.
- Motion and video skills (After Effects, Rive, or AI motion tools).
- Front end coding ability (HTML/CSS/React, or comfort shipping via AI code tools like v0 or Lovable).
- Experience in crypto, fintech, trading, or another regulated, high intent category.
- Experience building or running a design system used by a cross functional team at scale.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Kraken
M&A Collaboration & Security Platforms Engineer
Abu Dhabi, UAE
Payward (parent of Kraken) seeks an M&A Collaboration & Security Platforms Engineer to own productivity platforms (Google Workspace, Slack, Zoom) and drive M&A integration. The role involves migrating acquired companies'
Senior Product Manager - Trading-as-a-service
Abu Dhabi, UAE
Kraken is hiring a Senior Product Manager for Trading-as-a-Service to drive the product roadmap and execution for trading infrastructure used by fintechs, banks, and brokerages. The role involves owning API products, wor
Web and Brand Designer
United Arab Emirates, UAE
Kraken is seeking a Web and Brand Designer for Breakout in the UAE. You will own web design, build AI-driven design systems, and evolve the brand. Requires strong UX and conversion instincts, fluency in AI design tools,
Senior Data Engineer - Agents Systems
Abu Dhabi, UAE
Kraken is looking for a Senior Data Engineer to join the Agent Systems team, building streaming data pipelines and feature stores for AI-powered agents. The role requires 5+ years in data engineering with at least 2 year
Senior Data Engineer - AI Infrastructure
Abu Dhabi, UAE
Kraken seeks a Senior Data Engineer for its AI Infrastructure team to own and evolve streaming data pipelines, design feature stores, and implement streaming systems using RisingWave, Apache Flink, or Kafka Streams. The
Backend Crypto Engineer - L1
Abu Dhabi, UAE
Kraken is hiring a Backend Crypto Engineer to integrate systems with blockchains and support crypto operations like deposits, withdrawals, and staking. The role requires backend development experience with TypeScript or
Site Reliability Engineer
United Arab Emirates, UAE
Building the Future of Open Finance Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years ...
Site Reliability Engineer - AI Agents
Abu Dhabi, UAE
Kraken seeks a Site Reliability Engineer to design, build, and operate the infrastructure layer supporting AI agent workflows in production. You will ensure reliability, scalability, and observability of agentic systems,
M&A Collaboration & Security Platforms Engineer
Abu Dhabi, UAE
Senior Product Manager - Trading-as-a-service
Abu Dhabi, UAE
Web and Brand Designer
United Arab Emirates, UAE
Senior Data Engineer - Agents Systems
Abu Dhabi, UAE
Senior Data Engineer - AI Infrastructure
Abu Dhabi, UAE
Backend Crypto Engineer - L1
Abu Dhabi, UAE
Site Reliability Engineer
United Arab Emirates, UAE
Site Reliability Engineer - AI Agents
Abu Dhabi, UAE