Sr Product Manager- Data + AdTech
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Key skills for this role
About the Role
TEKsystems is seeking a Product Manager to lead audience, targeting, measurement, and analytics capabilities for data-powered marketing and advertising solutions. You will partner with Data Engineering and Analytics to build scalable data products.
Key Skills for This Role
Responsibilities
- Lead the development of audience, targeting, measurement, and analytics capabilities
- Partner with Data Engineering, Analytics, and business stakeholders to build scalable data products
- Own initiatives focused on audience segmentation, customer data activation, attribution, reporting, predictive analytics, and performance measurement
Requirements
- 7+ years of professional experience
- Experience building data driven, analytics, or customer data products
- Strong understanding of audience targeting, attribution, measurement frameworks, CDPs, and analytics ecosystems
- Ability to communicate complex technical concepts to both technical and non technical audiences
- Minimum 3+ years in Retail Media and/or AdTech experience in Product Management (preferred)
Full Job Posting
Product Manager – Data, Audience & Measurement
- Lead development of audience, targeting, measurement, and analytics capabilities.
- Partner with Data Engineering, Analytics, and business stakeholders.
- Own initiatives focused on audience segmentation, customer data activation, attribution, reporting, predictive analytics, and performance measurement.
What You'll Bring
- 7+ years of professional experience.
- Experience building data driven, analytics, or customer data products.
- Strong understanding of audience targeting, attribution, measurement frameworks, CDPs, and analytics ecosystems.
- Ability to communicate complex technical concepts.
Preferred Experience
- Minimum 3+ years in Retail Media and/or AdTech experience in Product Management.
- Exposure to predictive modeling initiatives.
- Interest in AI and emerging advertising technologies.
- Familiarity with identity resolution, customer profiles, and loyalty ecosystems.
Success Profile
- Highly organized, data driven problem solver.
- Thrives in fast paced environments.
- Takes ownership, communicates effectively, influences without authority.
- Excels at turning strategy into execution.
Job Type & Location
- Contract position based out of Mississauga, ON.
- Hybrid workplace type.
Pay and Benefits
- Pay range: CAD 70.00 CAD 80.00/hr.
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