Sr. Marketing Manager, MENA Stores - UFG

Description

• Storefront & In-Store CX Ownership -

• Own the customer-backward strategy for storefront and in-store marketing surfaces.
• Define and execute campaigns that improve discovery, conversion, and repeat usage.
• Partner closely with Product, UX, Tech, and Analytics to deliver scalable, high-impact solutions.
• Ensure marketing placements are simple, intuitive, and performance-driven.

• Outbound Customer Messaging -

• Own outbound messaging strategy and execution (push, email, WhatsApp/SMS where applicable).
• Define messaging frameworks, cadence, and targeting to drive engagement without customer fatigue.
• Run experiments and continuously optimize using data and customer insights.

• Out-of-Home (OOH) Marketing -

• Own planning and execution of OOH campaigns to drive brand awareness and local relevance.
• Develop clear creative briefs, manage agency partners, and ensure on-time delivery.
• Hold a high bar for message clarity, brand consistency, and measurable outcomes.

• Creative Direction & Execution -

• Lead creative concepting and mock development for storefront, outbound, and OOH campaigns.
• Review and iterate on creative assets to meet Amazon’s standards for clarity and customer trust.
• Balance speed of execution with long-term brand and CX quality.

• Measurement & Results -

• Define success metrics and mechanisms for all campaigns.
• Deep dive on performance data, identify root causes, and drive corrective actions.
• Communicate results and trade-offs clearly to senior stakeholders.
• A day in the life
• You will Participate in cross-functional meetings with commercial teams Work in partnership with commercial teams to accelerate their categories and drive discoverability of recently added products.
• Oversee and guide interns on their tasks and help on their career development.
• Brainstorm new campaign strategies with cross-functional teams, run experiment and analyze results Work on merchandising strategies for upcoming events and manage all teams involved.
• Review performance metrics and customer engagement data, generating insights for new experiments and commercial teams.
• Lead creative concepting and mock development for storefront, outbound, and OOH campaigns.

About The Team

Basic Qualifications

• 6+ years of professional non-internship marketing experience
• 6+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages

Preferred Qualifications

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
• Knowledge of SQL at the interemdiate level
• Our inclusive culture empowers Amazonians to deliver the best results for our customers.
• If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.
• If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.