Sr. Marketing Executive
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Key skills for this role
Role Overview
The Senior Marketing Executive creates, develops and implements marketing plans in accordance with the Marketing Manager.
The role manages marketing budgets, evaluates financial returns, and works with management to maximize product promotion.
Key Skills for This Role
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Job Summary
The Senior Marketing Executive creates, develops and implements marketing plans in accordance with the Marketing Manager.
The role manages marketing budgets, evaluates financial returns, and works with management to maximize product promotion.
Marketing Responsibilities
- Develop advertising opportunities with other business sectors to increase brand exposure.
- Plan and manage events and media activities.
- Secure sponsorships to support brand publicity and increase brand awareness.
- Evaluate marketing campaigns, marketing expenditure and return on investment.
- Monitor competitor activity and report findings.
- Conduct market studies and identify marketing innovation opportunities.
- Contribute to long-term marketing plans and strategies.
- Manage the annual marketing budget with the Marketing Manager and track expenditure against budget.
- Manage the Marketing Coordinator and support the Marketing Manager.
- Produce marketing materials by writing and proofreading copy, approving designs and liaising with agencies.
- Coordinate marketing activities with operations and supervise tactical offers and their implementation.
- Maintain brand standards across websites and social media while developing communications that improve the customer experience.
Candidate Requirements
- Minimum 2–4 years of experience in marketing or brand management.
- Experience in retail marketing or food and beverage marketing.
- Proficiency in Microsoft Office applications, including Excel, Word and PowerPoint.
- Effective verbal and written communication skills in both Arabic and English.
- Graphic design skills are an added advantage.
- Effective interpersonal skills and willingness to work across internal and external teams.
- Effective reporting and presentation skills, with clear and engaging communication of workflows.
- Strong analytical, organizational and self-management skills under pressure.
- A proactive approach to taking initiative and staying current with marketing trends.
- Bachelor’s degree.
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