Sr. Manager/Product Marketing-Roaming & Premium Numbers

Job Description

Revenue & Performance Management

• Ensure achievement of Consumer Marketing retail roaming revenue targets.
• + Monitor roaming KPIs including usage, revenue, customer adoption, and profitability.
• + Identify growth opportunities and recommend corrective actions to address performance gaps.

Strategy & Product Development

• Develop and execute the roaming roadmap aligned with overall Consumer Marketing strategy.
• + Lead strategic initiatives and ensure delivery of roadmap and compliance projects within governance frameworks.
• + Design and enhance roaming propositions, bundles, and pricing strategies.

Campaigns & Promotions

• Provide Strategic direction and guidance to the Segment, CVM, Product Development & Sales functions to ensure data-driven, hyper-personalized campaigns that enhance customer retention and CLTV to sustain growth and maximize profitability
• Collaborate with Wholesale, Finance, and Technology divisions to ensure service continuity, cost efficiency, and profitability.

Customer Experience & Quality Assurance

• Collaborate with technical and customer experience teams to ensure seamless roaming service delivery.
• + Monitor customer feedback, complaints, and service quality, implementing improvements where necessary.
• + Ensure end-to-end customer satisfaction across all roaming touchpoints.

Reporting & Insights

• Provide regular reporting on roaming performance, trends, and key insights.
• + Analyze market trends, competitor offerings, and customer behavior to inform decision-making.
• + Highlight risks, challenges, and opportunities to senior management.

Cross-Functional Coordination

• Work closely with technology, finance, regulatory, and customer care teams to ensure alignment.
• + Ensure compliance with regulatory and internal governance requirements.

Qualifications

• Bachelor’s Degree in Marketing/ Management or Telecom
• 8+years of work experience in Telecom