ashby
Sr. Demand Generation Manager
Tiger Data
Remote, USA
Full-time
Senior · 6+ years experience
Remote
Discovered 1 weeks ago
6senseDemandbasePostgreSQLTiger CloudAWSGo
Free
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6senseDemandbasePostgreSQLTiger CloudAWSGo
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Location & Time Zone
- This is a remote role based in the U.S., with a preferred time zone of Central or Eastern. Candidates must be authorized to work in the United States, and English fluency is required.
What You Will Be Responsible For In This Role:
Build and execute account-based marketing (ABM) programs targeting named accounts, buying groups, and priority industry verticals.
Develop integrated demand generation campaigns that combine digital advertising, webinars, content syndication, podcasts, email, events, and retargeting to drive qualified pipeline.
Partner with Sales to develop and execute multi-touch account plays, coordinating paid media, webinars, executive events, direct mail, and sales outreach.
Manage third-party content syndication programs to generate high-quality leads while optimizing cost per lead and pipeline contribution.
Plan and execute podcast sponsorships and advertising campaigns that increase brand awareness and generate demand within technical audiences.
Manage digital media campaigns across platforms including LinkedIn, Reddit, Google, and display networks, continuously optimizing targeting, creative, and conversion performance.
Monitor campaign performance and return on investment (ROI), using data-driven insights to optimize marketing strategies and maximize pipeline and revenue impact.
Manage relationships with external agencies, publishers, media partners, and technology vendors to ensure successful campaign execution.
Track demand generation KPIs including pipeline created, pipeline influenced, SQLs, MQLs, account engagement, cost per opportunity, and return on marketing investment.
You could be a great fit if you:
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