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Sr. Brand Manager, SlimFast

Heartland Food Products Group

Carmel, USA

Full-time

Senior · 8+ years experience

Onsite

Discovered 1 weeks ago

Free

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Serve as the internal and external brand ambassador, promoting our mission and brand.
Develop full year activation calendar with breakout of brand tactics, spending needs, activation timing and prioritization of efforts.
Lead a broad range of activities from packaging, pricing, promotion & product.
Conduct in-depth market and brand analysis to support category and brand growth.
Monitor, track, and analyze brand performance and initiatives; translate analysis into strategic actions and apply learnings and when needed take corrective action.
Prepare and create engaging and persuasive presentations at all levels of the organization.
Work collaboratively with internal communication group in development of creative
Work closely with sales management to plan and execute retail programs in Grocery, Mass, and Alt Channels.
Develop direct reports, foster a collaborative team environment, provide ongoing coaching/feedback, and facilitate team members individual development plans.

Heartland’s culture is fast, flexible & innovative. The applicant must possess these traits and be willing and able to operate with a rapid, iterative, continually learning mindset.
Solution focused mindset, demonstrate ability to operate with a business ownership mindset.
Collaborative attitude, work harmoniously with internal and external cross functional partners
BS/BA in business, marketing or related discipline required. MBA preferred.
8-10 years previous experience, ideally with CPG products background.

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