Sr. Analyst - SEO Excellence
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Key skills for this role
Role Overview
The Enterprise SEO Team optimizes digital experiences for discoverability, relevance, and performance across search channels.
The team works with business, product, content, site operations, and technology partners to improve visibility and organic growth.
The Senior Analyst – SEO Excellence helps document, measure, and scale SEO, AEO, and emerging GEO best practices.
The role reports to the Senior Manager, SEO Excellence and works with SEO, product, technology, content, UX, and analytics partners.
Key Skills for This Role
Full Job Posting
Work Location
- This position is based at Lowe's on-site office in Bengaluru.
About Lowe's India
Lowe's is a home improvement company serving customers through stores, branches, distribution centers, and digital commerce.
Lowe's India supports technology, analytics, business operations, finance and accounting, product management, and shared services.
The Digital Commerce team in India partners with Lowe's headquarters to optimize and grow digital commerce.
Team and Role
The Enterprise SEO Team optimizes digital experiences for discoverability, relevance, and performance across search channels.
The team works with business, product, content, site operations, and technology partners to improve visibility and organic growth.
The Senior Analyst – SEO Excellence helps document, measure, and scale SEO, AEO, and emerging GEO best practices.
The role reports to the Senior Manager, SEO Excellence and works with SEO, product, technology, content, UX, and analytics partners.
Core Responsibilities
- Maintain SEO documentation, playbooks, templates, and process guides.
- Help ensure SEO recommendations are reflected in briefs, workflows, and execution processes.
- Support AEO and GEO initiatives involving structured data, content formatting, and search experience optimization.
- Conduct audits and analyses to identify implementation, compliance, and performance gaps.
- Support SEO testing by tracking hypotheses, documenting test details, validating setup, and summarizing results.
- Turn analytics and SEO findings into practical recommendations.
- Create educational materials and support internal training or enablement sessions.
- Stay current on search trends, platform changes, and SEO developments.
Experience and Qualifications
- At least 4 years of experience in SEO, digital marketing, content optimization, web analytics, or a related field.
- Experience in e-commerce, large websites, or digital product environments is a plus.
- A bachelor's degree in Engineering, Marketing, or Business Analytics is required.
- Certifications in SEO, web analytics, experimentation, or digital marketing tools are preferred.
- Exposure to analytics, tag management, or enterprise SEO platforms is preferred.
Required Skills
- Strong SEO fundamentals, including on-page SEO, technical SEO basics, content optimization, internal linking, and site structure.
- Familiarity with Google Search Console, GA4, Adobe Analytics, or similar analytics and SEO platforms.
- Strong attention to detail and comfort with spreadsheets, reports, and documentation.
- Good written and verbal communication skills.
- Ability to collaborate across teams and manage multiple assignments.
- Proficiency in Microsoft Office, especially Excel, PowerPoint, and SharePoint.
- Familiarity with experimentation methodologies, testing platforms, or Confluence is desired.
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