Sr. ABM Programs Manager, Strategic Accounts

Plan and execute the full mix of 1:1 and 1:few tactics against target accounts, including direct mail, bespoke 1:1 landing pages, personalized digital campaigns and activations, and custom virtual events built for a single account or small account cluster.

Design and run plays for buying groups, such as targeted content syndication, that reach multiple stakeholders within a buying committee with coordinated, relevant messaging.

Collaborate with sales and marketing teams to identify key accounts, decision-makers, and critical influencers, and translate that intelligence into account-specific plans and messaging.

Create customized marketing content and messaging tailored to each account and channel, including email campaigns, webinars, events, and digital advertising, ensuring every asset reflects the account's specific business context and buying-committee makeup.

Work in close, ongoing collaboration with AEs and sales leadership as the primary marketing partner on strategic accounts.

Build the kind of working relationship where sales is actively pulling you into account strategy.

Translate account and buying-committee intelligence into program strategy that sales trusts and acts on.

Monitor and analyze the effectiveness of ABM campaigns and strategies on an ongoing basis, providing actionable insights and recommendations to optimize targeting, messaging, and channel mix.

Manage budgets and resources across direct mail, events, syndication, and digital programs effectively, ensuring maximum ROI on ABM initiatives.

Partner with marketing operations to define, track, and report success measures for 1:1 and 1:few ABM at 6sense.

Translate program performance into clear insights and recommendations for marketing and sales leadership, with accountability for the quality and usefulness of the analysis.

Stay current on the latest ABM tools, technologies, and trends, from personalization platforms to intent and content syndication providers, to keep 6sense's strategies ahead of the curve.

Volume and velocity of pipeline generated through 1:1 and 1:few programs, tracked with clear attribution to target accounts.

Depth of engagement within target accounts, including:

Buying-committee coverage

Engagement lift on prioritized accounts

Movement through account-level engagement stages

Usage and effectiveness of ABM programs and assets by account teams, measured by sales feedback, meeting-set rates, and account team participation.

On-time, on-strategy delivery of personalized account programs, with measurable engagement or pipeline movement as a result.

Builds credibility with sales leadership, account executives, SDRs, and marketing partners through strong judgment, account insight, and reliable execution.

Uses relationships and expertise to align stakeholders who do not report into the same leadership structure.

Connects every program to pipeline and revenue.

Doesn't measure success by content produced or campaigns launched.

Asks, “What did this produce in the account?” and builds programs designed to answer that question.

Comfortable translating account research and buying-committee dynamics into a coherent program strategy, rather than defaulting to generic, one-size-fits-all campaigns.

Manages the complexity of running personalized, multi-stakeholder programs at pace across a portfolio of accounts, even when the details differ account to account.

Works fluidly across sales, SDRs, product marketing, demand generation, content, and marketing operations to bring account programs to life.

Typically 8 or more years of relevant B2B marketing experience with a bachelor's degree, or 6 or more years with a master's degree, including meaningful experience in account-based marketing, field marketing, demand generation, or strategic account programs.

Experience building and running 1:1 or 1:few ABM programs, including account selection, personalized content and campaign development, and multi-channel orchestration.

A clear point of view on how to measure ABM impact, including how to handle the attribution ambiguity that comes with account-based, multi-touch programs.

Experience working directly with sales leadership and account executives to align on account strategy and shared pipeline goals.

Familiarity with ABM platforms and account intelligence tools, and how they fit into a broader B2B SaaS marketing and sales tech stack.

Demonstrated ability to work on complex account and pipeline challenges where analysis requires evaluating multiple variables, including account intent, buying-committee dynamics, sales priorities, channel performance, and available resources.

Base Salary Range: $115,000.00 - $155,000.00. The base salary range represents the anticipated low and high end of the base salary range for this position. Actual salaries may vary and may be above or below the range based on various factors, including but not limited to work location and experience. The base salary is one component of 6sense’s total compensation package for this position. Other compensation may include a bonus program or commission plan, and stock options if approved by 6sense’s board. In addition, 6sense provides a variety of benefits, including generous health insurance coverage, life, and disability insurance, a 401K employer matching program, paid holidays, self-care days, and paid time off (PTO). #Li-remote

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Our Benefits:

Full-time employees can take advantage of health coverage, paid parental leave, generous paid time-off and holidays, quarterly self-care days off, and stock options. We’ll make sure you have the equipment and support you need to work and connect with your teams, at home or in one of our offices.

We have a growth mindset culture that is represented in all that we do, from onboarding through to numerous learning and development initiatives including access to our LinkedIn Learning platform. Employee well-being is also top of mind for us. We host quarterly wellness education sessions to encourage self care and personal growth. From wellness days to ERG-hosted events, we celebrate and energize all 6sense employees and their backgrounds.

Equal Opportunity Employer:

6sense is an Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to jobs@6sense.com.

We are aware of recruiting impersonation attempts that are not affiliated with 6sense in any way. All email communications from 6sense will originate from the @6sense.com domain. We will not initially contact you via text message and will never request payments. If you are uncertain whether you have been contacted by an official 6sense employee, reach out to jobs@6sense.com