Associate Operations Specialist

Company mission and culture

Role overview

Platforms and technology

• Relevant platforms include Xandr, Beeswax, DV360, CM360, Centro, The Trade Desk, GAM, OpenX, and PubMatic.
• Preferred marketing automation platforms include HubSpot, Marketo, Eloqua, Mailchimp, and Constant Contact.

Required experience and skills

• At least 2 years of experience in digital advertising, AdTech, campaign operations, programmatic advertising, marketing operations, or email marketing.
• Hands-on experience with DSPs, SSPs, marketing automation platforms, CRMs, or similar advertising technology platforms.
• Understanding of campaign setup, targeting, audience segmentation, budgets, pacing, bidding, scheduling, creatives, tracking, and delivery.
• Experience monitoring, optimizing, troubleshooting, and reporting on campaigns and email workflows.
• Strong proficiency in Excel or Google Sheets, including pivot tables, XLOOKUP or VLOOKUP, data cleansing, analysis, and reporting.
• Basic knowledge of HTML5, email HTML, ad specifications, tracking pixels, UTM parameters, and landing-page troubleshooting.
• BE, BTech, BS, or equivalent bachelor's degree in a related field.
• Willingness to work rotational shifts based on business requirements.

Campaign operations and troubleshooting

• Manage day-to-day digital advertising, programmatic, and social omnichannel campaign operations.
• Validate campaign setup, targeting, budgets, schedules, creatives, tracking, and configurations.
• Monitor delivery, pacing, performance, and operational issues and take corrective action.
• Troubleshoot campaign, creative, tracking, platform, and creative-audit issues.

Go-to-market and customer support

• Respond to tickets, Slack requests, emails, and other support requests from Sales, Customer Success, and go-to-market teams.
• Support customer onboarding, campaign setup, ad specifications, platform functionality, and campaign-related questions.
• Translate customer requirements into campaign and operational requirements.
• Provide updates and escalate complex technical or product issues with documentation.

Collaboration and process improvement

• Partner with Product, Engineering, Sales, Customer Success, and external platform partners to resolve issues.
• Document product and feature requests with business context and customer use cases.
• Participate in testing and validation of features, workflows, and operational processes.
• Create troubleshooting guides, FAQs, training materials, and knowledge-sharing sessions.

Creative operations

• Review and validate digital ad creatives against campaign and platform specifications.
• Create, modify, test, or troubleshoot creatives when required.
• Coordinate creative requirements with internal teams, customers, and platform partners.

Preferred experience

• Preferred experience includes specific DSPs, SSPs, Salesforce, 6sense, GA4, marketing automation platforms, and analytics tools.
• Additional preferred knowledge includes ABM, intent data, email deliverability, SPF, DKIM, DMARC, HTML5, ad tags, pixels, tracking URLs, SQL, APIs, scripting, and process automation.