Specialist - Marketing (Sakina)
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Key skills for this role
About the Role
SEHA is looking for a Marketing Specialist to create engaging written content for marketing and communications channels, support brand development, and collaborate with the wider team.
Key Skills for This Role
Responsibilities
- Creates engaging written content for all of SEHA’s marketing and communications channels, including ATL & BTL advertising, social media, digital and/or internal
- Familiarize yourself with each organization's brand ideals and website to create content that supports their objectives and desired identity
- Stay up to date with the latest industry trends
- Produce error free content that adheres to the company's style guidelines, consistent with SEHA’s tone and vision
- Collaborate with the wider Marketing and Communications team to develop a variety of content marketing materials
- Propose copy concepts and present underlying strategic thinking to marketing and communication manager and director
- Liaise with Designers to enrich text with visual aids, like images and charts
- Cooperate with the marketing team to create web content and monitor its effectiveness over time
- Use SEO practices to optimize articles and increase visibility
- Plan and implement editorial calendar
- Prepare and publish articles that describe our company and products
- Research industry related topics and identify gaps in our content
Requirements
- Bachelor’s degree in Marketing and communications, journalism, Business Administration or other related field
- Ability to create engaging written content for marketing and communications channels
- Familiarity with brand ideals and website content creation
- Knowledge of SEO practices to optimize articles
- Ability to collaborate with designers and marketing team
Full Job Posting
Key Responsibilities
- Creates engaging written content for all of SEHA’s marketing and communications channels. These channels may include ATL & BTL advertising, social media, digital and/or internal.
- Familiarize yourself with each organization's brand ideals and website to create content that supports their objectives and desired identity
- Stay up to date with the latest industry trends
- Produce error free content that adheres to the company's style guidelines, consistent with SEHA’s tone and vision
- Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand
- Collaborate with the wider Marketing and Communications team to develop a variety of content marketing materials
- Propose copy concepts and present underlying strategic thinking to marketing and communication manager and director
- Liaise with Designers to enrich text with visual aids, like images and charts
- Cooperate with the marketing team to create web content and monitor its effectiveness over time
- Use SEO practices to optimize articles and increase visibility
- Plan and implement editorial calendar
- Prepare and publish articles that describe our company and products
Qualifications
- Required: Bachelor’s degree in Marketing and communications, journalism, Business Administration or other related field
- Desired: Master’s degree in Digital Marketing or Masters of Business Administration preferred
About Us
- Abu Dhabi Healthcare Company (SEHA) is the largest and most comprehensive healthcare network in the UAE that was established in 2007 with the objective of operating all public hospitals and clinics across the Emirate of Abu Dhabi.
- SEHA is committed to delivering world class healthcare services using the most advanced diagnostics and systems across its network of public healthcare centers and hospitals in addition to partnering with global leaders in healthcare, including world renowned organizations such as the Mayo Clinic.
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