Social Media Strategist
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Key skills for this role
About the Role
Rainbow Properties LLC Dubai seeks a full-time, on-site Social Media Strategist to plan, execute, and optimize social media campaigns for real estate offerings. Responsibilities include content creation, community engagement, and performance analysis.
Key Skills for This Role
Responsibilities
- Plan, execute, and optimize social media campaigns across multiple platforms to build brand awareness and generate qualified leads
- Create and schedule content, manage social media calendars
- Monitor performance metrics and adjust strategies based on analytics
- Engage with online audiences, respond to inquiries
- Collaborate with sales and marketing teams to ensure consistent messaging aligned with brand and objectives
- Stay updated on social media trends and best practices within the real estate sector
Requirements
- Strong Social Media Marketing and Social Media Optimization (SMO) skills
- Effective Communication and Public Relations skills
- Content Strategy skills to plan, develop, and maintain a cohesive social media content calendar
- Experience with social media analytics tools, campaign performance tracking, and data driven optimization
- Excellent written and spoken English
- Familiarity with the real estate industry or strong interest in property markets, preferably Dubai or UAE
- Strong organizational skills, attention to detail, and ability to manage multiple campaigns simultaneously
- Valid UAE license
Full Job Posting
Company Description
- Rainbow Properties LLC Dubai is a real estate agency and consultancy firm with over 10 years of experience in the Dubai property market.
- Supports clients in buying apartments, houses, villas, commercial properties, and larger development projects.
- Associated with reputed and trustworthy developers in Dubai, enabling access to a wide range of quality projects.
Role Description
- Plan, execute, and optimize social media campaigns across multiple platforms to build brand awareness and generate qualified leads.
- Create and schedule content, manage social media calendars, monitor performance metrics, and adjust strategies based on analytics.
- Engage with online audiences, respond to inquiries, collaborate with sales and marketing teams, and ensure consistent messaging.
- Stay updated on social media trends and best practices within the real estate sector.
Qualifications
- Strong Social Media Marketing and Social Media Optimization (SMO) skills.
- Effective Communication and Public Relations skills.
- Content Strategy skills to plan, develop, and maintain a cohesive social media content calendar.
- Experience with social media analytics tools, campaign performance tracking, and data driven optimization.
- Excellent written and spoken English; proficiency in additional languages commonly used in Dubai is an advantage.
- Familiarity with the real estate industry or strong interest in property markets, preferably within Dubai or the broader UAE.
- Strong organizational skills, attention to detail, and ability to manage multiple campaigns simultaneously.
- Valid UAE license is mandatory.
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