Social Media Specialist
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Key skills for this role
About the Role
The employer is seeking a Social Media Specialist to plan, create, and manage content across platforms like Instagram and TikTok. The role involves developing social media strategies, managing paid advertising campaigns on Meta and Google Ads, and analyzing performance.
Key Skills for This Role
Responsibilities
- Plan, create, and manage engaging content across social media platforms (Instagram, TikTok, Facebook, etc.)
- Develop and execute social media strategies to grow brand presence and engagement
- Manage and optimize paid advertising campaigns on Meta (Facebook & Instagram Ads) and Google Ads
- Analyze campaign performance and prepare regular reports with insights and recommendations
- Stay updated with social media trends, algorithm changes, and digital marketing best practices
- Collaborate with design/content teams to produce high quality visuals and creatives
- Support brand storytelling with a strong focus on fashion and lifestyle content
Requirements
- Proven experience in social media management and performance marketing
- Strong hands on experience with Meta Ads Manager and Google Ads
- Excellent content creation and copywriting skills
- Prior experience in the fashion and apparel industry preferred
- Strong understanding of social media trends and audience behavior
- Ability to work independently and manage multiple campaigns
- Basic knowledge of design tools (Canva / Adobe Suite is a plus)
Full Job Posting
Role Overview
- Social Media Specialist
- Location: Dubai, UAE
- Salary: AED 18,000/month
Key Responsibilities
- Plan, create, and manage engaging content across social media platforms (Instagram, TikTok, Facebook, etc.)
- Develop and execute social media strategies to grow brand presence and engagement
- Manage and optimize paid advertising campaigns on Meta (Facebook & Instagram Ads) and Google Ads
- Analyze campaign performance and prepare regular reports with insights and recommendations
- Stay updated with social media trends, algorithm changes, and digital marketing best practices
- Collaborate with design/content teams to produce high quality visuals and creatives
- Support brand storytelling with a strong focus on fashion and lifestyle content
Requirements
- Proven experience in social media management and performance marketing
- Strong hands on experience with Meta Ads Manager and Google Ads
- Excellent content creation and copywriting skills
- Prior experience in the fashion and apparel industry preferred
- Strong understanding of social media trends and audience behavior
- Ability to work independently and manage multiple campaigns
- Basic knowledge of design tools (Canva / Adobe Suite is a plus)
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