Social Media Specialist (Consultant)

Overview

Content Calendar Ownership

• Full ownership of the social media content calendar across LinkedIn, Instagram, TikTok, YouTube, and X
• Plan content weeks in advance while maintaining flexibility for reactive and real-time opportunities
• Ensure alignment with broader communications priorities
• Draft and edit post content, contribute to script ideation, and respond to community messages
• Apply strong social writing skills across all content outputs

Internal Stakeholder Management & Briefing

• Work with internal teams across communications, research, events, thought leadership, and partner organizations
• Gather content requirements and translate complex information into clear social media briefs
• Manage timelines, expectations, and deliverables across stakeholders
• Act as the operational bridge between organizational priorities and social media execution

Content Publishing & Platform Management

• Manage day-to-day publishing across all platforms
• Ensure content is correctly formatted, captioned, and scheduled for each channel
• Adapt content appropriately for platform-specific formats, audiences, and behaviors (LinkedIn, Instagram, TikTok, YouTube, and X)

Community Management

• Actively engage with the online community across all platforms
• Respond to comments, manage direct messages, and participate in relevant industry conversations
• Contribute directly to brand perception through consistent and proactive engagement
• Introduce new ideas from the social media landscape to enhance audience engagement

Analytics, Reporting & Platform Intelligence

• Own social media analytics and performance reporting across all platforms
• Track key metrics including reach, engagement, follower growth, impressions, and link clicks
• Produce regular reports for internal stakeholders
• Provide meaningful analysis and data-driven recommendations for continuous improvement
• Stay updated on platform algorithm changes, emerging formats, and relevant trends in technology, innovation, and research sectors
• Use insights from data and platform behavior to inform and refine content strategy

Necessary Knowledge And Experience

• Minimum of 6–8 years of professional social media experience, with at least 2–3 years in a senior or lead capacity
• Demonstrated track record of managing multi-platform social media strategies, ideally within technology, innovation, research, or government sectors
• Strong experience in content calendar management, internal stakeholder coordination, and community engagement at scale
• Familiarity with structured organisational environments requiring multiple layers of review and approval is an advantage
• A data-driven approach to social media is essential

Education And Certification Requirements

• Degree in digital marketing, digital media, or a related field
• Demonstrated experience and a strong portfolio of managed social media accounts
• Certifications in social media marketing (LinkedIn Marketing, Meta Blueprint, TikTok Academy, Hootsuite) are a strong advantage
• Proficiency in AI tools for content creation, automation, and trend analysis