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Social Media Marketing Specialist

Andersen in the United Arab Emirates
Dubai, UAE
Full Time
Senior
1 weeks ago
Social Media ManagementContent StrategyDigital MarketingCampaign PlanningLinkedInSocial Media Analytics
Free

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Key skills for this role

Social Media ManagementContent StrategyDigital Marketing
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Key Responsibilities

  • Manage our official social media channels, primarily LinkedIn, in line with global brand and communication guidelines
  • Plan, create, and maintain a structured content calendar aligned with firm priorities, service lines, and leadership direction
  • Ensure all content reflects Andersen’s professional tone, positioning, and visual identity
  • Support the planning and execution of integrated digital and social media campaigns for new service offerings, events, thought leadership, etc.
  • Coordinate campaign timelines, content development, approvals, and execution with internal stakeholders
  • Support the digital amplification of leadership and practice led thought leadership initiatives
  • Repurpose approved content into engaging digital formats suitable for social media and campaign use
  • Deliver structured social media and digital amplification for firm events and priority initiatives
  • Ensure strict adherence to Andersen’s global brand guidelines, regulatory requirements, and communication protocols
  • Monitor and analyse social media and campaign performance, including reach, engagement, and audience growth
  • Prepare regular performance reports and insights to support ongoing optimisation of content and campaigns

Qualifications & Experience

  • Bachelor’s degree in marketing, Communications, Business, or a related discipline
  • 5–7 years of experience in social media management and digital marketing, preferably within professional services, consulting, or regulated industries
  • Experience supporting B2B marketing initiatives is preferred

Skills & Competencies

  • Strong hands on experience managing social media for corporate or professional services brands
  • Experience planning and executing digital marketing and social media campaigns
  • Familiarity with social media analytics, reporting tools, and performance measurement
  • Strong organisational and communication skills, with the ability to manage multiple stakeholders and deadlines
  • High attention to detail and a strong understanding of brand consistency and compliance

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