Social Media Marketing Manager
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Key skills for this role
About the Role
Elchai Group is hiring a Social Media Marketing Manager to own the founder's personal brand and the group institutional brand. The role involves directing AI agents for content creation, running editorial cycles, and building presence on LinkedIn, Instagram, and X.
Key Skills for This Role
Responsibilities
- Turn business objectives into measurable social targets (qualified inbound, share of voice) and read numbers weekly
- Run the weekly editorial cycle for founder + Universali accounts: agenda, agent briefs, review, publish
- Direct and edit short form founder content (talking head, event capture, behind the scenes)
- Build the X presence from zero: voice, cadence, engagement strategy
- Maintain content compliance workflow: every post touching platforms, assets or investment topics goes through approval gate
- Report monthly to the Chairman with strategic read behind the numbers
Requirements
- Based in Dubai
- Demonstrable daily AI fluency
- 2+ years managing social channels for brands or clients
- Portfolio with numbers showing channel growth
- Operational command of LinkedIn and short form video
- Copywriting in fluent English
- Ability to run multiple accounts in parallel
Full Job Posting
THE ROLE
- We are hiring one person to own two connected brands: the founder's personal brand and the group institutional brand (Universali).
- Platforms: LinkedIn (grow), Instagram (grow), X (build from zero).
- You are the editor in chief of that fleet: you set the editorial line, brief and correct the agents, kill weak output, capture the founder's voice, and decide what actually ships.
WHAT YOU WILL DO
- Turn business objectives into measurable social targets — qualified inbound (partners, investors, talent) and share of voice — and read the numbers weekly.
- Run the weekly editorial cycle for founder + Universali accounts: agenda, agent briefs, review, publish.
- Direct and edit short form founder content (talking head, event capture, behind the scenes).
- Build the X presence from zero: voice, cadence, engagement strategy.
- Maintain the content compliance workflow: every post touching our platforms, assets or investment topics goes through the approval gate before publishing.
- Report monthly to the Chairman with the strategic read behind the numbers.
REQUIREMENTS
- Based in Dubai.
- Demonstrable daily AI fluency — you already run your workflow through LLMs and AI video/image tools.
- 2+ years managing social channels for brands or clients — not your personal profile.
- Portfolio with numbers: what you ran, where it started, where it landed.
- Operational command of LinkedIn and short form video (formats, insights, hooks, retention, community management).
- Copywriting in fluent English (all screening is in English).
- Ability to run multiple accounts in parallel without dropping threads: batching, editorial calendar, priorities.
NON NEGOTIABLE RED LINES
- You never publish content that solicits investment, promises returns, or characterizes any product as an investment opportunity.
- All product and asset related content passes legal/compliance review before going live.
- Brand content educates and positions; it does not sell securities.
WHAT WE OFFER
- On site role at our JLT office, working directly with the Chairman.
- 90 day structured training by our external brand partner, then real ownership of the group's public voice.
- A genuinely AI native environment.
- Clear scored progression: hit the internal bar, and the role grows into Group Brand Lead as the venture portfolio scales.
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