Social Media Manager
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Key skills for this role
About the Role
The role involves developing social media strategy, managing content creation, community engagement, and influencer marketing to enhance brand presence in the UAE.
Key Skills for This Role
Responsibilities
- Develop and own the social media strategy across all key platforms aligned to brand and commercial objectives
- Define channel specific content approaches, adapting brand tone of voice and posting cadences for the UAE market
- Translate campaign briefs, product launches, and brand priorities into social first content plans with clear goals and KPIs
- Plan and manage a monthly content calendar balancing always on brand content, campaign activations, reactive moments, and platform native formats
- Brief and collaborate with creative, production, and agency partners to deliver high quality content; produce lo fi content independently when needed
- Own day to day community management across all channels, responding to comments, DMs, and mentions in a timely, on brand voice
- Monitor brand sentiment and flag emerging issues or opportunities to relevant stakeholders
- Identify and nurture relationships with brand advocates, creators, and relevant community voices
- Proactively tap into relevant online and offline communities to organically grow brand presence
- Develop social first campaign concepts that ladder into broader paid media strategy
- Identify activation opportunities and translate them into structured campaign proposals
- Track and report on organic social performance, providing clear insight on what's working and where to double down
Requirements
- Experience in developing and owning social media strategy across key platforms (Instagram, TikTok, LinkedIn, X, YouTube Shorts, Snapchat)
- Ability to create and manage a monthly content calendar balancing always on content, campaigns, and reactive moments
- Skills in community management including responding to comments, DMs, and mentions in a timely, on brand voice
- Experience in influencer and creator marketing, including vetting, briefing, and managing relationships
- Ability to track and report on organic social performance and provide actionable insights
- Knowledge of UAE market trends and cultural moments
Full Job Posting
About the Role
- We are looking for a creative, commercially minded, and platform savvy Social Media Manager to own and grow our brand presence across social channels in the UAE.
- This role sits at the intersection of content, community, and brand activation responsible for building an engaged audience, driving social growth, and translating brand strategy into content that converts.
- The successful candidate will lead the social media function end to end: from strategy and content planning through to execution, community management, and reporting.
What You Will Be Doing
- Develop and own the social media strategy across all key platforms Instagram, TikTok, LinkedIn, X (Twitter), YouTube Shorts, and Snapchat aligned to brand and commercial objectives.
- Define channel specific content approaches, adapting brand s tone of voice, and posting cadences that reflect audience behaviour in the UAE market.
- Translate campaign briefs, product launches, and brand priorities into social first content plans with clear goals and KPIs.
- Plan and manage a monthly content calendar, balancing always on brand content, campaign activations, reactive moments, and platform native formats (Reels, Shorts, Stories, carousels).
- Brief and collaborate with creative, production, and agency partners to deliver high quality content; able to shoot and produce lo fi content independently when needed.
- Maintain brand consistency across all social touchpoints while adapting tone and format to each platform.
- Own day to day community management across all channels responding to comments, DMs, and mentions in a timely, on brand voice.
- Monitor brand sentiment and flag emerging issues or opportunities to relevant stakeholders.
- Identify and nurture relationships with brand advocates, creators, and relevant community voices.
- Proactively tap into relevant online and offline communities: expat groups, interest based communities, regional subcultures to organically grow brand presence and foster genuine connection beyond the brand's own channels.
- Develop social first campaign concepts that can ladder into the broader paid media strategy, briefing the performance marketing function on audience insights, content hypotheses, and creative recommendations.
- Identify activation opportunities brand moments, cultural hooks, platform events that social media can own or amplify, and translate these into structured campaign proposals.
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