Head of Marketing
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Key skills for this role
About the Role
Circles.Life seeks a strategic Head of Marketing (MENA) to lead full-funnel marketing for a new digital telecom brand in the UAE. The role involves brand positioning, performance marketing, GTM execution, and team leadership.
Key Skills for This Role
Responsibilities
- Define and own full funnel marketing strategy including digital and offline acquisition and retention
- Develop and execute scalable GTM frameworks and end to end campaigns
- Co create and localize brand narrative and positioning for the MENA region
- Oversee media planning and creative execution across performance digital, social, influencer, and ATL channels
- Establish, track, and optimize core marketing KPIs including CAC, CPA, and revenue contribution
- Partner with Product, Design, and Commercial teams to align marketing with product roadmap and pricing
- Build, mentor, and lead a high performing regional marketing team
Requirements
- Proven experience as Head of Marketing or senior marketing leadership in a B2C digital brand
- Strong digital pedigree and commercial mindset
- Experience in full funnel marketing strategy and execution
- Ability to build and lead a high performing marketing team
Full Job Posting
Company Overview
- Circles is a global technology company reimagining the telco industry with its SaaS platform.
- Partners with leading telco operators including KDDI, Etisalat, AT&T, and Telkomsel.
- Operates Circles.Life, Circles Aspire, and Jetpac businesses.
Role Overview
- Seeking a strategic, growth oriented Head of Marketing (MENA) for a new digital telecom brand in UAE.
- Reports directly to General Manager; responsible for brand positioning, customer acquisition, and GTM execution.
Roles and Responsibilities
- Define and own full funnel marketing strategy for digital and offline acquisition and retention.
- Develop and execute scalable GTM frameworks including core messaging and communication mix.
- Co create and scale distinctive B2C digital brand with local relevance.
- Oversee media planning and creative execution across performance digital, social, influencer, and ATL channels.
- Establish, track, and optimize core marketing KPIs including CAC, CPA, and revenue contribution.
- Partner with Product, Design, and Commercial teams to align marketing with product roadmap and pricing.
- Build, mentor, and lead a high performing regional marketing team.
Qualifications
- Proven experience as Head of Marketing or senior marketing leadership in a B2C digital brand.
- Strong digital pedigree and commercial mindset.
- Experience in full funnel marketing strategy and execution.
- Ability to build and lead a high performing marketing team.
Additional Information
- Employment Type: Permanent, Full time.
- Location: United Arab Emirates (UAE).
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